Distribution Reports-Product Management-Operating an App-AppGallery Connect Help Center

Under Distribution analysis, you can view the usage and sales data of a native app, or data reports of a quick app.

Native app:
You can check indicators related to user installations and usage of your native app through Downloads & installs.

In addition, you can check the sales indicators of your native app through Paid downloads and Paid app details.

Quick app:
You can learn about users and running status of your quick app through the quick app user report and quick app running report.

Downloads & Installs

Overview

说明

Data related to downloads and installations is collected from HUAWEI AppGallery, HUAWEI GameCenter, and other Huawei apps.

You can go to the Downloads & installs page in either way:

Method 1: Sign in to AppGallery Connect, click My apps, click your app, and go to Analyze > Distribution analysis > Downloads & installs.

Method 2: Sign in to AppGallery Connect, click App analytics, click your app, and go to Distribution analysis > Downloads & installs.

The Downloads & installs report provides an overview of key indicators (such as Details page conversion rate, Total downloads, New downloads, Successful updates, and Uninstalls), charts, and data details of your app on both AppGallery and AppTouch, and supports report download.

Click View by, and select Country/Region, Channels, App version, or Device model. The download and installation details of your app will be displayed below.
说明
The Device model filter is displayed only when you only select Chinese mainland from Select country/region.
In the Add filter drop-down list box:
- Select one or more channels from the Channels drop-down list box to check your data. By default, AppGallery and AppTouch are selected.
- Click Country/Region and select different countries or regions to view related data.
- Select one or more app versions from the App version drop-down list box to view related data.
- Click Device model to filter data by device model.
  说明
  The Device model filter is displayed only when you only select Chinese mainland from Select country/region.
Click By day, By week, or By month to filter data by time period.
Select a period in the upper right corner to query only data in the specified period. You can select a preset period (such as Last 7 days) or customize a period (no longer than 180 days).
Select an indicator (such as Valid impressions, Valid impression CTR, or Installation success rate) from Indicator to view the trend of the indicator in a line chart or bar chart.
You can also drag the time bar at the bottom to adjust the time range.
Click Similar apps to view the following indicators of industry leaders (top 10%) and average data for this app by level-3 app category in the past five weeks: Valid impression CTR, Details page conversion rate, and Installation success rate. You can view similar apps at different sites. Select Chinese mainland, Singapore, Germany, or Russia from the drop-down list in the upper right corner of this area. Data of the account registration site is displayed by default.
Click Selected apps to view the following indicators of apps you have selected for comparison: Valid impression CTR, Details page conversion rate, and Installation success rate. The median data of the selected apps is provided for you to further optimize your app.
说明
Currently, the Selected apps function is still in beta testing and only available to some apps.
- When you click Selected apps for the first time, the following dialog box is displayed. If you agree to include your app for comparison, select the check box and click OK.
  You can click the hyperlink to view apps that are available for comparison.
- Once your app is included for comparison, click Modify apps for comparing to select 8 to 12 apps for comparison.
  Click OK. The weekly data of the past five weeks is displayed.
  
  注意
  Apps for comparison can be changed at most three times each month.
- Click Disable comparing to stop comparing your app with selected apps. To view the comparison data again, you need to include your app for comparison again.
  说明
  If you disable the function more than twice in a month, the function cannot be enabled again this month.
- If the value of Details page conversion rate is lower than the benchmark value by 30% or more, optimization suggestions regarding this indicator are displayed at the bottom of the page. Click Learn more to view details about the service that will help improve the indicator value.
Click Download report to download the data to your local computer.

Indicators

Indicator	Description
Valid impressions	Number of times your app was exposed in recommendations, rankings, search results, and other resource slots on AppGallery. An impression is considered valid only if it lasts for at least 1s and 50% or more of the image is exposed.
Icon clicks	Number of times your app icon was tapped on AppGallery in total.
Valid impression CTR	Number of your app icon's impressions divided by its number of valid impressions.
Details UV (reported by client)	Number of details page views detected on AppGallery.
Total downloads	Number of times users download the app, including new downloads and updates.
Successful updates	Number of times users update the app through AppGallery, that is, number of times the app update detected by AppGallery is downloaded successfully.
New downloads	Number of new downloads through AppGallery, that is, number of times users download an app, including redownloads after uninstallation.
Details page conversion rate	Number of new downloads through the details page only divided by the number of details page views.
Successful installs	Number of times your app was successfully installed from AppGallery.
New installs	Number of times the app is downloaded for the first time from AppGallery and installed.
Installation success rate	Ratio of successful app installs after new downloads, that is, number of successful new installs divided by the number of successful new downloads.
Uninstalls	Uninstalls: number of times that the app installed from AppGallery was uninstalled later. Total uninstalls: number of times that the app installed or updated from all channels was uninstalled later.
Shares	Number of times your app was shared in the Chinese mainland.

Paid Apps

Overview

Sign in to AppGallery Connect and click App analytics. Click an app, and go to Distribution analysis > Paid downloads.

The Paid downloads report provides the time, amount, currency, and country or region of paid downloads, and supports report download.

Click Select country/region and select different countries or regions to view related data.

Indicators

Indicator	Description
Purchased	Paid app purchase time displayed according to the system time zone of the current PC.
App name	Name of the purchased paid app.
Amount	Amount used to purchase a paid app.
Currency	Currency of the price of a paid app.
Country/Region	Country/Region where the paid app was purchased.

Paid App Details

Overview

Sign in to AppGallery Connect and click App analytics. Click an app, and go to Distribution analysis > Paid app details.

The Paid app details report provides data such as Total purchases and order information, and supports report download.

Indicators

Indicator	Description
Purchased	Paid app purchase time displayed according to the system time zone of the current PC.
App name	Name of the purchased paid app.
Order ID	Order ID for a paid app purchase.
Order status	Order status, including Paid, Refunded, Payment failed, Refund failed, Not paid, and Refunding.
Refunded	Paid app refund time displayed according to the system time zone of the current PC.
Payment method	Payment method for the paid app, for example, bank card.
Purchase price	Price of purchasing a paid app.
Currency	Currency of the price of a paid app.
Country/Region	Country/Region where the paid app was purchased.

Quick App User Report

Overview

Sign in to AppGallery Connect and click App analytics. Click an app, and go to Distribution analysis > Quick app user report.

The quick app user report displays indicators such as new users, active users, and user retention in a chart for your quick app, provides indicator details, and allows you to download the report.

Select a country or region in the upper left corner.
In the upper right corner, select a preset period (such as Last week, This week, or This month) or customize a period (no longer than 180 days).

Indicators

Total users	Total number of unique users (marked by device ID) who have used the app at least once.
New users today	Number of unique users (marked by device ID) who used the app for the first time today.
Daily active users	Number of unique users (marked by device ID) who used the app today.
Daily active rate	Number of daily active users divided by the total number of users.
Next-day retained users	Number of users who used the app for the first time yesterday and used the app again today.
Next-day retention rate	Number of next-day retained users divided by the number of new users yesterday.
7-day retained users	Number of users who used the app for the first time in the 6 days before date T and used the app again today.
7-day retention rate	Number of 7-day retained users divided by the number of new active users in the 6 days before date T.
Monthly active users	Number of users (marked by device ID) who used the app at least once in the past 31 days.
Monthly active rate	Number of monthly active users divided by the total number of users.

Quick App Running Report

Overview

Sign in to AppGallery Connect and click App analytics. Click an app, and go to Distribution analysis > Quick app running report.

The quick app running report displays indicators such as number of app opens, app use duration, and number of icons added to the home screen in a chart for your quick app, provides indicator details, and allows you to download the report.

Select a country or region in the upper left corner.
Select a preset period (such as Last week, This week, and This month) or customize a period (no longer than 180 days) in the upper right corner to query data in the specified period.

Indicators

Indicator	Description
Total access times	Total number of access times since the app was released.
Access times today	Total number of times the app was accessed today.
Running time today (hours)	Total foreground running time of all users today.
Average running time today (seconds/user)	Total running time today divided by the number of daily active users.
Total desktop shortcuts	Total number of app icons added to home screens minus the total number of app icons deleted from home screens since the app was released.
Net increase of app icons on home screens today	Total number of app icons added to home screens today minus the total number of app icons deleted from home screens today.
Favorite times	Number of times this quick app was favorited after it was released.
Net increase of favorite times today	Number of times that the quick app was favorited today minus the number of times that the quick app was unfavorited today.