Event Analysis

Function Overview

An event describes the behavior of a user on a product. In brief, it refers to a specific event that a user completes at a specific time point, in a specific place, and in a specific way. For instance, for an e-commerce app, events include touching a registration button as well as accessing and exiting a product details page. Event monitoring and analysis, essentially, is to analyze user behavior in an app.

Event analysis is to reveal the motivation and rule of a user behavior event, helping you gain insight into user characteristics from multiple dimensions to accurately formulate a strategy to enhance user activity, improve retention, or win back churned users.

Typical Application Scenarios

• Gain in-depth insight into user behavior characteristics from multiple dimensions.
• Conduct drill-down analysis of behavior data for different user groups.
• Keep an eye on changes in user behavior and detect growth opportunities in a timely manner.
• Flexibly define audiences based on user attributes to implement precise targeting and operations.
• Analyze attribution information from the user, session, and event aspects.

How to Use

Case

For a game app that has been released, you can use the event analysis function to view the percentage of users who consume the products purchased in the game app after being attracted to this app through a specific channel in the last month.

Procedure

Viewing the Event Analysis Report

1. Go to HUAWEI Analytics > Behavior analysis > Event analysis.

   This page contains all event data of your project, including the event name, event ID, group, and numbers of events, users, and average events per user.

   You can click Add filter to filter the event analysis report. For details about filter conditions, please refer to Adding a Filter.

   

2. Enter an event name or ID to search for the event.

   

3. Click the name of the desired event to view its analysis report.

Viewing Event Report Details

1. Click an event name to go to the event report details page.

   This page displays the real-time trends, historical trends, distribution of custom parameters, and event distribution in dimensions of event parameters, time periods, app versions, locations, OS versions, and device models and brands.

   NOTE

   • You can switch to another event through the drop-down list box in the upper right corner, use the filter to select different dimensions, and use the date control to select a time segment. When you scroll down the page, the filter, event selection box, and date control will remain visible on the top of the page.
   • The real-time trend card is available only to some invited partners. The card displays the changes in the number of events per minute in the last 30 minutes. You can compare the number of events per minute with that of 30 minutes ago. To view the real-time analysis result, click Learn more. For details, please refer to Real-Time Overview.

   

2. View the analysis result of the historical trend.
   This card allows you to view the following information of the selected time segment:

   1. Changes in the numbers of events, users, average events per user, and average events per session in the specified time segment, as well as the period-on-period change rate.
   2. Daily details about the numbers of events, users, average events per user, and average events per session.
      NOTE

      • You can click Download to export the event details in CSV format to your device.
      • The tables of Events trend and Event details can be viewed by day, week, or month.

      

3. View event distribution analysis.

   The following indicators are displayed: Event parameters, Time period distribution, App version, Location, OS version, and Model and brand.

   NOTE

   • You can view the analysis report only after event parameters are registered. For details about how to register event parameters, please refer to Adding or Modifying Event Parameters.
   • If a registered event parameter is of the string type, you can select the parameter from the Analyze by drop-down list box on the Event distribution analysis report and view the parameter analysis data. If a registered event parameter is of the numeric type, you can directly view the parameter analysis data that is displayed in a card on the Event distribution analysis report.
   • You can select the desired parameter from the drop-down list box and click to add a parameter. A maximum of two parameters can be used for analysis.

     

   • View event distribution by time period, app version, location, OS version, or model and brand by clicking the corresponding tab.

     

4. View the analysis card of custom parameters.
   This card displays the custom parameters in an event, which facilitates in-depth insight into users.

   • For string-type parameters, you can view the quantity distribution of each value, user quantity distribution, daily comparison of each value quantity, period-on-period data, and details about each value in the selected time segment.
   • For numeric parameters, you can view the average value and total value of a parameter.
     NOTE

     Currently, you can customize parameters for custom events, and add or delete existing parameters for predefined events.

     

Specifications

FAQs

What should I do if I do not want to view the analysis report of an event?

Go to HUAWEI Analytics > Management > Events and disable that event. For details, please refer to Events.

In the event analysis report, can I view the data reported before setting up event tracking?

No. Only the data successfully reported after you set up event tracking can be viewed in the event analysis report.