Service Scenarios

Monetization

The OAID is used by developers to track and analyze ad conversions, thereby helping them monetize traffic more efficiently. The OAID can also be used by advertising platforms for financial settlement.

Ad personalization

The OAID can be used by advertising platforms to provide personalized marketing campaigns and commercial ads for users.

Conversion attribution

The 3rd party tracking platform can perform accurate attribution analysis based on OAID to obtain more real advertisement conversion data.

Advantages
Easy to use
Secure, stable, and efficient system-level services; a unique device-level advertising identifier
Global coverage
Covers infrastructure in over 90% of countries and regions around the world
User privacy protection
Users can reset the OAID and disable the ad personalization function to protect their personal data
Open Advertising Identifier (OAID)
The OAID is a non-permanent device identifier. Based on the OAID, the ad personalization service can be provided for users, with stringent user data privacy safeguards, and the conversion attribution analysis service is conveniently provided for advertisers by third-party monitoring platforms.

Resources

1
Development Guide

View the latest guides for quickly intergrating Ads Kit services.

2
API Reference

View the latest APIs for Ads Kit services.

3
Sample Code

View examples of using the SDKs of HMS Ads Kit services.

4
SDK Download

Download the SDK applicable to all Ads Kit services.

Partners
FAQ
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