LocationInsight - FusionInsight

Location Insight
Function Highlights

People Counting

Based on the base station, Wi-Fi, and small base data, collect statistics on the number of people or person-time information by area or grid.

People Composition

Provide efficient, accurate, and rich people attribute analysis services based on carriers' rich people tag information.

People Flow

Provide people flow services for a specific location or direction, featuring rapid response, wide coverage, and high precision.

People Residence Location

Provide analysis services for residential areas and working places of people, featuring high precision and low latency.

Function View
Application Scenario
  • Location Selection

  • Regional Value Evaluation

  • People Counting

Advertising company, marketing department of each company

Use the LI to analyze the people flow in each area and the number of people with the characteristics of product marketing targets, and locate the places that meet the product marketing requirements.

Solution details>>

Real estate companies, government departments, and self-employed entrepreneurs

Use the LI to comprehensively analyze the people information in an area to determine the value of the area and whether to invest in this area.

Scenic spots, government departments, shopping malls, and transportation departments

Use the LI to collect statistics on the people flow, people density, and people distribution in an area to make decisions.

Function Description
  • Marketing location selection scheme > Location Insight (LI)Collapse
    • Marketing location selection
    • Marketing location selection is crucial to a carrier because it directly determines the effectiveness of marketing. The LI provides a whole set of analysis methods on people count and profile for marketing location selection to help a carrier effectively select the location, improving efficiency and reducing cost.

    • Scenario 1: Possible area selection
    • Mark possible areas a user may select using the location creation function provided in the LI.

      [Related API]

      Area creation API (creating areas by grid, by polygon, or by circle)

      Area modification API

      Area deletion API


      ♦A wide range of areas can be covered.

      The LI locates people based on information from base stations and small base stations so that the number of people both outdoor and indoor can be counted to meet users' requirements.

      ♦Various area creation methods are provided: Generally, an area that meets the precise description is not regular in shape. In the LI, areas can be created by grid, polygon, or circle to improve the precision of created areas and accuracy of people count.

      ♦Area creation by file import is provided: To reduce user operations and improve efficiency, users can create areas in batches by importing file to the LI.

      ♦Modification and deletion mechanisms are provided: A created area may change because of time or product requirements. To meet this demand of users, the LI provides modification and deletion mechanisms of area borders to reduce management cost of users.

    • Scenario 2: People count in selected marketing area
    • Densely populated areas are more appropriate to marketing. The LI collects population statistics in different areas so that users can filter marketing locations by people count.

      [Related API]

      Obtaining the People Count in an Area


      ♦Location floating is adjusted: The accuracy of people count is improved.

      When the LI collects statistics in an area, it uses multiple policies to reduce inaccuracy and reduce the deviation of people count due to location floating.

      ♦Data accuracy is high.

      Areas lacking of 4G signals are supplemented by 2G and 3G signaling data to improve people count accuracy.

      ♦Filter rules are used: Targeted group of people are filtered to improve the effectiveness of people count.

      The LI provides various people attribute tags. Users can set filter rules about people attribute tags based on requirements to obtain information about people count with higher possibility of successful marketing and provide support for decision-making. For example, for a broadband carrier, the marketing success rate is higher among people who work or live in a specified area, so the filter rule is set to people who work or live in this area.

    • Scenario 3: Distribution of people within an area
    • For a large area, the distribution of people is not even. Therefore, the LI can collect statistics of people within a smaller range (grids) to find out the place that most densely populated.

      [Related API]

      Obtaining the People Count in Each Grid of an Area


      ♦Information convergence is provided.

      Users can upload self-defined attribute tags to the LI for setting filter rules and improving marketing location accuracy.

      ♦Real-time and historical data is provided to meet users' requirements.

      The LI provides not only real-time people count data for users to know the current people count of an area, but total people count each hour and each day.

    • Scenario 4: Connection with the marketing system
    • Users can obtain possible target group of people for marketing to send advertisements and promote marketing activities.

    • Scenario 5: Marketing time selection
    • Users can use the Obtaining the People Count by Time Slice API provided in the LI to obtain people count data during consecutive time slices in an area and select the time slice with largest people count as the marketing time.