Creating an Automated App Ad

Overview

Automated app ads run on the display network and AppGallery (excluding contract ads) simultaneously.

For automated app promotion, you only need to add assets, such as your app icon, app name, app description, images, and videos. Petal Ads will automatically combine these assets to generate suitable creatives for banner, native, splash, interstitial, rewarded, and other slots. Rich assets will offer flexible ad optimization. Ensure that your titles and descriptions fit all assets.

Flowchart

Procedure

1. Create a campaign.

   Go to > Create campaign. On the page displayed, configure related information.

   

   • Goal: Select Automated app promotion or Without a goal's guidance. Learn more about Goal.
   • Campaign type: Select App. Learn more about Campaign type.
   • Drive users to: Select Android app. Learn more about Drive users to.
   • Daily budget: Set it by referring to Daily budget.
   • Campaign name: Set it by referring to Campaign name.

2. Create an ad task.

   You may also opt to add a task to an existing campaign.

   • Delivery type: Select Official. To test ad delivery, you can create a test ad task.
   • App: Select an app from the drop-down list box, or enter an app ID or app package name. The ID of your app is a string starting with letter C in the URL of the app details page on HUAWEI AppGallery, for example, Cxxxxxxxxx in https://appgallery.huawei.com/#/app/Cxxxxxxxxx.
   • Targeting: Set the targeting conditions by referring to Targeting. Note that you should set App status to Not yet installed to boost the number of app downloads.
   • Run duration: Set it by referring to Run duration.
   • Time: Set it by referring to Time.
   • Frequency capping: Limit the number of times your ad is displayed to the same user in a certain period. For example, if you set Duration (days) to 5 and Max impressions per user to 10, your ad will be displayed to the same user for a maximum of 10 times within 5 days.

   

   • Bid: The bid type varies depending on your task's focus. If you set Focus to Impressions, the bid type will be CPM; if Focus is Clicks, the bid type will be CPC; if Focus is Installs, the bid type will be CPI.

     Performance boost: To boost the activation rate of your CPI task, you can enable Performance boost. Once enabled, the actual bid might be higher than the bid you set here, but your daily ad spend will not exceed the daily budget. To use this feature, you will need to be on the corresponding feature trustlist.

   • Task name: Set it by referring to Task name.

3. Add assets.

   

   Set Titles and Descriptions, and upload app icons, images, and videos. Petal Ads will automatically combine these assets to generate suitable creatives for banner, native, splash, interstitial, rewarded, and other slots.

   • Titles: Set 2 to 5 titles. Ensure that titles are relevant as well as appealing, and that they can stand alone and match other assets.
   • Descriptions: Enter 2 to 5 descriptions that will drive users to take actions. Ensure that the descriptions can stand alone and match other assets.
   • Icons: Upload up to 5 icons related to your app to enrich assets. Petal Ads will choose to display the optimal one from the icons uploaded here and your app icon used on the app store.
     说明

     The icons uploaded here must differ from your app icon used on the app store.

   • Images: Upload up to 20 images. To ensure optimal display effect, you are advised not to place text in the images. We suggest you upload images in as many sizes as possible, to better your ad's chance of being displayed in different kinds of slots.

     Image format: JPG, PNG, or JPEG

     Image size: up to 500 KB

     Image dimensions: To enhance your ad coverage and appeal, we recommend you upload images of the following dimensions: 160 x 160, 225 x 150 (single image), 225 x 150 (multi-image), 320 x 50, 728 x 90, 720 x 1280, 1080 x 1620, 1080 x 1920, and 1920 x 1080.

     说明

     The "225 x 150 (multi-image)" dimensions require three 225 x 150 images.

   • Videos: To enhance your ad coverage and appeal, we recommend you upload up to 10 videos of the dimensions listed in the following table.

     Video format: MP4

     Video size: up to 30 MB

     Video dimensions and durations

     Ad Format	Video Dimensions	Duration of Video You Made
     Splash	1280 x 720	3–5s
     	720 x 1280	5s
     Rewarded	720 x 1280	15–30s
     	640 x 360	15–30s
     Interstitial	720 x 1080	15s
     	640 x 360	15s
     	1280 x 720	15–60s
     	720 x 1280	15s
     Native	640 x 360	6–60s
     	1280 x 720	5–60s
     Roll	640 x 360	30s

   • Landing page URL: A landing page is where users are taken to after they click your ad. On this page, they can opt to download and install your app. You can select Custom landing page or Venus landing page, and enter a landing page URL. If you do not specify any landing page URL, Petal Ads will automatically generate one for you.
     • Custom landing page: Enter the URL of your custom landing page by starting with https, for example, https://ads.huawei.com/usermgtportal/home/index.html#/.
     • Venus landing page: Select a landing page created in Venus. For details, please refer to Landing Page Tool.
   • App deep link: (Optional)
     • Deep linking is a smart way to take users to a specific page inside an app. You can use this tool to obtain the deep link of your app's home page. To obtain the deep links of other specific pages inside your app, contact your R&D personnel for help.
     • When users who have not installed your app are deep linked to a specific in-app location, deferred deep linking will come in to play. They will be first redirected to AppGallery for app installation. After installing the app, they will still be taken to the page where you initially wanted them to land when they open the app for the first time. To use deferred deep linking, you need to complete the following steps:
       1. Enter the deep link you obtained in App deep link.
       2. Integrate com.huawei.hms:ads-installreferrer 3.4.56.300. For details, please refer to DeeplinkClient.
       3. Perform development.
          • If you use HUAWEI Analytics for conversion tracking, update the Analytics SDK to 6.8.0 or later.
          • If you do not use HUAWEI Analytics for conversion tracking, perform development by referring to Ads Kit API References.
   • Tracking settings: (Optional) Tracking URLs are required if you'd like to track conversions using a third-party tracking platform. They will be automatically filled in here after you complete third-party tracking configuration. (Do not change the auto filled URLs because this may affect data tracking.) On top of this, tracking URL changes under Analytics association will be automatically synchronized to the task here. So you do not need to manually change tracking URLs in the task.
     • Custom parameters: When configuring the creative for an oCPC ad, you can add custom parameters to a tracking URL to track conversions from different channels. Ensure that the tracking URL suffixed with the custom parameters can be accessed properly before using the URL. You can click + to add 1 to 10 custom parameters.
       注意

       Each tracking URL must contain the following macros: __OAID1__, __CALLBACK_URL__, __CID__, __CALLBACK__, and __AAID1__, which cannot be modified when you customize other parameters.

       • Example: If your original tracking URL is https://www.huawei.com and the custom parameter is source=hw, the full tracking URL will be https://www.huawei.com&source=hw.
       • Petal Ads processes the full tracking URL as follows:
         • Macro replacement: Petal Ads replaces the macro parameters in the full tracking URL with their actual values when the ad is delivered. Learn more about macro parameters supported by Petal Ads.
         • Overwriting: If you add a custom parameter which already exists in the original tracking URL and set it to a different value, Petal Ads will overwrite the original parameter value with the new one. For example, if the original tracking URL is https://www.huawei.com?utm_source=huawei and you add the custom parameter utm_source=efg, the tracking URL used in the delivered ad task will be https://www.huawei.com?utm_source=efg.
   • Ad strength: This metric measures the diversity of your ad assets. It provides you with a reference to enrich your asset types and improve relevance for a higher conversion rate.
   • Traffic acquisition: Focus on adding or optimizing assets in the following dimensions to boost your ad performance:

     Images: 1080 x 607, 1080 x 170, 1080 x 1620, 1920 x 1080, 1080 x 1920

     Videos: 640 x 360, 720 x 1280, 720 x 1080

   • Preview: Creatives can be previewed in real time. The preview here is only an example and does not include all possible formats. You are responsible for the content of your ads, so ensure that the assets you provide do not violate the ad review policies, either individually or as a whole.

4. Submit for review.

   Click Submit. The ad will be ready for delivery after it is approved. For details about how long a review takes, how you will be notified of the review result, and how to view the review result, please refer to About Ad Review.