The Ads SDK is a set of open capabilities and services provided by Huawei Software Technology Co., Ltd. (hereinafter referred to as "Huawei", "we", "us", or "our") for app developers (hereinafter referred to as "developers") to monetize traffic.
After developers integrate the Ads SDK into their apps by referring to the relevant development documentation, we will provide services for end users (hereinafter referred to as "you" or "users") of the developers' apps and process necessary data related to those apps, which may involve your data. Huawei takes your personal data and privacy seriously and is committed to taking appropriate security measures to protect your personal data in accordance with relevant laws and established industry security standards. This statement will explain to you how we collect, use, disclose, protect, store, and transmit your personal data. For details about how other HMS Core services collect and use personal data, please refer to HMS Core Privacy Statement.
注意
We require all developers who have integrated the Ads SDK to strictly comply with applicable laws and regulations, Petal Ads Publisher Service Agreement, and requirements in the Ads SDK Compliance Guide when processing your personal data. Before developers integrate and use our open capabilities, we require developers to notify you of basic information about personal data processed by the integrated SDK in their apps' privacy policies and obtain your consent or other legal basis. However, we are unable to control how developers and their apps process your personal data that they control, and will not be liable for their behavior. We recommend that you carefully read relevant user agreements and privacy policies of developers' apps and use the apps after you fully understand how the developers will process your personal data and accept it.
Personal Data Collection and Use
Huawei will only collect and use your personal data in accordance with the purposes and methods stated in this statement. If we want to use your personal data for purposes stated in this statement, we will explicitly inform you about this ourselves or through developers, and obtain your consent again or other legal bases. If the SDK has extended functions or collects and uses optional personal data, we will state this below.
Ad Display Service, Prevention of Fraud and Other Malicious Behavior, and Attribution Tracking
To display ads, prevent fraud and other malicious behavior, and track attributions, the Ads SDK may collect and process necessary personal information including the device identifier (OAID), device information (device model, device hardware information, operating system, system settings, and device use information), basic app information, app settings, app use information, sensor information (gyroscope, accelerometer, rotation vector sensor, magnetometer, and barometer), network information, carrier information, IP address, and ad interaction information, as well as optional personal information including the device identifier (Android ID) and WLAN information (Wi-Fi status, Wi-Fi parameters, Wi-Fi list, BSSID, and SSID).
Personalized Ad Service
To provide a personalized ad service, the SDK may collect and process necessary personal data, such as the device identifiers (OAID and Android ID) and app settings.
Additionally, if the app has obtained location permission and enabled location-based ads, the SDK will provide these ads using optional location information based on your/developer's configurations, which may include precise location, Bluetooth list, and WLAN information to determine the device's approximate location (if available). The SDK and its services will not store precise location information, and will only use it to determine the approximate device location, such as college and business district information.
This function is an extended function of the SDK and we have provided SDK developers with the capability to configure the function.
Required Permissions
When you use relevant functions and services, we will ask you for necessary device permissions through developers' apps. To manage the permissions for an app, you can go to the device settings or privacy settings menu on your device and choose which ones you want to allow or deny.
When integrating and using our open capabilities, developers will determine the required permissions by themselves. Therefore, developers should notify you of the requested permissions and purposes for requesting the permissions. If you enable any permission that the developer's app requests, it means that you authorize us to process your personal data in order to enjoy our services. Once you disable any permission, it means that you revoke the authorization and we will not process your personal data anymore based on the permission. In this case, we may not be able to continue offering you the service corresponding to the permission. Note that your decision to disable any permission will not affect the validity of the personal data processing activities that were previously conducted based on your authorization.
Permission | Description | Purpose of Use | When to Request |
|---|
ACCESS_COARSE_LOCATION | Obtains the approximate location. | To deliver personalized ads based on the location information. | When the ad request API is called before the app renders an ad to be displayed to users. |
ACCESS_FINE_LOCATION | Obtains the precise location. | To deliver personalized ads based on the location information. | When the ad request API is called before the app renders an ad to be displayed to users. |
ACCESS_WIFI_STATE | Obtains the WLAN information (Wi-Fi status). | To obtain the current Wi-Fi connection status and information about hotspots. | When the ad request API is called before the app renders an ad to be displayed to users. |
ACCESS_NETWORK_STATE | Obtains the network connection status. | To check whether the current network connection is valid. | When the ad request API is called before the app renders an ad to be displayed to users. |
Protection of Minors
We attach great importance to the protection of minors' personal data. We will provide services and protection for minors in strict accordance with applicable laws and regulations. If you are a minor, your parents or legal guardians must agree to your use of developers' apps, and agree to the applicable terms and conditions. Parents or legal guardians should also take appropriate precautions to protect minors, including monitoring their use of the developers' apps.
In particular, if you are a minor under the age of 18, the SDK will not push ads to you.
Associated App Startup
Using the Ads SDK for an app running on Huawei devices or non-Huawei devices may cause AppGallery or HMS Core (APK) to start.
Personal Data Management
We highly respect your concern for personal data, and we will comply with relevant laws and regulations to coordinate, support, and safeguard your exercise of access, copy, correction, deletion, and other rights as a personal data subject.
Since you are using the Ads SDK and its services through a developer's app, if you wish to access, copy, or correct personal data related to the Ads SDK and its services, you should exercise your rights as a personal data subject through the path provided by the developer's app.
To protect your rights of accessing, copying, modifying, and deleting your personal data, we explicitly require developers, in the signed Petal Ads Publisher Service Agreement, to provide convenient methods for you to request your personal data subject rights based on applicable laws and regulations. In addition, our open capabilities also provide relevant APIs for developers to execute your requests of accessing, copying, modifying, and deleting personal data. If developers fail to guarantee the exercise of your rights as promised, you can contact us via the contact information provided in the Contact Us section of this Statement and we will try our best to coordinate, support, and ensure the fulfilment of your rights as a personal information subject.
If you directly request personal data subject rights from us, to ensure your data security and other legitimate rights, we may verify your identity and ask you to provide the personal data needed to do so. We may also disclose collected data to developers in order to verify your identity. After verifying your identity, we will respond to your request promptly, in accordance with applicable laws and regulations.
If you have any further requests, questions, comments, or suggestions regarding your rights as a data subject, please contact us using the contact information provided under the Contact Us section of this Statement.
Data Storage Location and Retention Period
Storage Location
The SDK is applicable only to devices sold in the People's Republic of China. The aforementioned information will be sent to and stored on servers in the People's Republic of China.
Storage Period
We only retain your personal data for as long as necessary to carry out the purposes in this Statement, and we will delete or anonymize your personal data after the retention period expires. Personal data used by the Ads SDK will be retained for at most 2 years. If the applicable laws and regulations have specific requirements on the retention period of the personal data, we will retain your personal data as specified by the applicable laws and regulations.
In addition, when our products or services stop operating, we will notify you in the form of a notice or bulletin, and delete your personal data or anonymize it within a reasonable period of time.
Contact Us
We have appointed the person responsible for personal data protection, whom you can contact from here. You may contact us by visiting the Privacy Questions page. We will reply as soon as possible. You can also contact app developers to exercise your relevant rights. We will cooperate with developers to respond to the requests after receiving requests from the developers and verifying the request authenticity and legitimacy.
Our registered address: Huawei Software Technologies Co., Ltd., No. 101, Software Avenue, Yuhuatai District, Nanjing, Jiangsu, 210012.
If you are dissatisfied with our response, particularly if you feel our processing or handling of your personal data has violated or infringed upon your legal rights and/or interests, you may seek external resolution. Options include filing a lawsuit with the people's court in the relevant jurisdiction, submitting a complaint to industry self-regulation associations or relevant government regulatory agencies, or pursuing other means. You may also consult us regarding the available channels for voicing your complaint.
Our collection and use of your personal data is governed by our privacy policy. For more information, please refer to the Huawei Consumer Business Privacy Statement.