Constant Field	Value
String CREATEPAYMENTINFO	Event reported when a user has added payment information but has not initiated payment during checkout. It can be used with STARTCHECKOUT and COMPLETEPURCHASE to construct funnel analysis for the checkout process.
String ADDPRODUCT2CART	Event reported when a user adds a product to the shopping cart. It can be used with VIEWPRODUCT and STARTCHECKOUT to construct funnel analysis for product purchase. It can also be used to analyze products that users are interested in, helping you promote the products to the users.
String ADDPRODUCT2WISHLIST	Event reported when a user adds a product to favorites. It can be used to analyze products that users are interested in, helping you promote the products to the users.
String STARTAPP	Event reported when a user launches the app.
String STARTCHECKOUT	Event reported when a user clicks the checkout button after placing an order. It can be used with VIEWPRODUCT and COMPLETEPURCHASE to construct funnel analysis for the e-commerce purchase conversion rate.
String VIEWCAMPAIGN	Event reported when a user view details of a marketing campaign. It can be used to analyze the conversion rate of a marketing campaign.
String VIEWCHECKOUTSTEP	Event reported when a user views steps of the settlement process.
String WINVIRTUALCOIN	Event reported when a user obtains virtual currency. It can be used to analyze the difficulty for users to obtain virtual currency, which helps you optimize the product design.
String COMPLETEPURCHASE	This event is reported after a user purchases a product. It can be used to analyze the products or contents that users are more interested in, which helps you optimize the operations policy.
String OBTAINLEADS	Event reported when a sales lead is obtained. For example, it can be reported after a user touches the ad you placed and fills in and submits the contact information. In this case, the event is used to evaluate the possible revenue brought by the lead to developers. In addition, the event can also be used to evaluate the ROI of the placed ad.
String JOINUSERGROUP	Event reported when a user joins in a group, for example, joining in a group chart in a social app. It can be used to evaluate the attractiveness of your product's social features to users.
String COMPLETELEVEL	Event reported when a user completes a game level in a game app. It can be used with STARTLEVEL to analyze whether the game level design is proper and make targeted optimization policies.
String STARTLEVEL	Event reported when a user starts a game level in a game app. It can be used together with COMPLETELEVEL to analyze whether the game level design is proper and make targeted optimization policies.
String UPGRADELEVEL	Event reported when a user levels up in a game app. It can be used to analyze whether your product's user level design is optimal and make targeted optimization policies.
String SIGNIN	Event reported when a user signs in to an app requiring sign-in. It can be used to analyze users' sign-in habits and make targeted operations policies.
String SIGNOUT	Event reported when a user signs out.
String SUBMITSCORE	Event reported when a user submits the score in a game or education app. It can be used to analyze the difficulty of product content and make targeted optimization policies.
String CREATEORDER	Event reported when a user creates an order.
String REFUNDORDER	Event reported when the refund is successful for a user. It can be used to analyze loss caused by the refund and make targeted optimization policies.
String DELPRODUCTFROMCART	Event reported when a user removes a product from the shopping cart. It can be used for targeted marketing to the user.
String SEARCH	Event reported when a user searches for content in an app. It can be used with events such as VIEWSEARCHRESULT and VIEWPRODUCT to analyze the accuracy of search results.
String VIEWCONTENT	Event reported when a user touches a content, for example, touching a product in the product list in an e-commerce app to view the product details. It can be used to analyze the products that users are interested in.
String UPDATECHECKOUTOPTION	Event reported when a user sets some checkout options during checkout. It can be used to analyze checkout preferences of users.
String SHARECONTENT	Event reported when a user shares a product or content through a social channel. It can be used to analyze users' loyalty to the product.
String REGISTERACCOUNT	Event reported when a user registers an account. It can be used to analyze the user sources and optimize operations policies.
String CONSUMEVIRTUALCOIN	Event reported when a user consumes virtual currency. It can be used to analyze the products that users are interested in.
String STARTTUTORIAL	Event reported when a user starts to use the tutorial. It can be used with COMPLETETUTORIAL to evaluate the tutorial quality and formulate targeted optimization policies.
String COMPLETETUTORIAL	Event reported when a user completes the tutorial. It can be used with STARTTUTORIAL to evaluate the tutorial quality and formulate targeted optimization policies.
String OBTAINACHIEVEMENT	Event reported when a user unlocks an achievement. It can be used to analyze whether the achievement level design is optimal and make targeted optimization policies.
String VIEWPRODUCT	Event reported when a user browses a product. It can be used to analyze the products that users are interested in, or used with other events for funnel analysis.
String VIEWPRODUCTLIST	Event reported when a user browses a list of products, for example, browsing the list of products by category. It can be used to analyze the types of contents that users are more interested in.
String VIEWSEARCHRESULT	Event reported when a user views the search results. It can be used with VIEWPRODUCT and SEARCH to measure the accuracy of the search algorithm.
String UPDATEMEMBERSHIPLEVEL	Event reported when a user purchases membership or signs in for the first time after membership expires. It can be used to analyze user habits.
String FILTRATEPRODUCT	Event reported when a user sets conditions to filter products displayed. It can be used to analyze user preferences.
String VIEWCATEGORY	Event reported when a user taps a product category. It can be used to analyze popular product categories or user preferences.
String UPDATEORDER	Event reported when a user modifies an order.
String CANCELORDER	Event reported when a user cancels an order.
String COMPLETEORDER	Event reported when a user confirms the reception.
String CANCELCHECKOUT	Event reported when a user cancels an ongoing payment of a submitted order. It can be used to analyze the cause of user churn.
String OBTAINVOUCHER	Event reported when a user claims a voucher.
String CONTACTCUSTOMSERVICE	Event reported when a user contacts customer service personnel to query product details or make a complaint.
String RATE	Event reported when a user comments on an app, service, or product.
String INVITE	Event reported when a user invites other users to use the app through the social channel.

String CREATEPAYMENTINFO

Event reported when a user has added payment information but has not initiated payment during checkout.

It can be used with STARTCHECKOUT and COMPLETEPURCHASE to construct funnel analysis for the checkout process.

String ADDPRODUCT2CART

Event reported when a user adds a product to the shopping cart.

It can be used with VIEWPRODUCT and STARTCHECKOUT to construct funnel analysis for product purchase. It can also be used to analyze products that users are interested in, helping you promote the products to the users.

String ADDPRODUCT2WISHLIST

Event reported when a user adds a product to favorites.

It can be used to analyze products that users are interested in, helping you promote the products to the users.

String STARTAPP

Event reported when a user launches the app.

String STARTCHECKOUT

Event reported when a user clicks the checkout button after placing an order. It can be used with VIEWPRODUCT and COMPLETEPURCHASE to construct funnel analysis for the e-commerce purchase conversion rate.

String VIEWCAMPAIGN

Event reported when a user view details of a marketing campaign. It can be used to analyze the conversion rate of a marketing campaign.

String VIEWCHECKOUTSTEP

Event reported when a user views steps of the settlement process.

String WINVIRTUALCOIN

Event reported when a user obtains virtual currency. It can be used to analyze the difficulty for users to obtain virtual currency, which helps you optimize the product design.

String COMPLETEPURCHASE

This event is reported after a user purchases a product. It can be used to analyze the products or contents that users are more interested in, which helps you optimize the operations policy.

String OBTAINLEADS

Event reported when a sales lead is obtained. For example, it can be reported after a user touches the ad you placed and fills in and submits the contact information. In this case, the event is used to evaluate the possible revenue brought by the lead to developers. In addition, the event can also be used to evaluate the ROI of the placed ad.

String JOINUSERGROUP

Event reported when a user joins in a group, for example, joining in a group chart in a social app. It can be used to evaluate the attractiveness of your product's social features to users.

String COMPLETELEVEL

Event reported when a user completes a game level in a game app. It can be used with STARTLEVEL to analyze whether the game level design is proper and make targeted optimization policies.

String STARTLEVEL

Event reported when a user starts a game level in a game app. It can be used together with COMPLETELEVEL to analyze whether the game level design is proper and make targeted optimization policies.

String UPGRADELEVEL

Event reported when a user levels up in a game app. It can be used to analyze whether your product's user level design is optimal and make targeted optimization policies.

String SIGNIN

Event reported when a user signs in to an app requiring sign-in. It can be used to analyze users' sign-in habits and make targeted operations policies.

String SIGNOUT

Event reported when a user signs out.

String SUBMITSCORE

Event reported when a user submits the score in a game or education app. It can be used to analyze the difficulty of product content and make targeted optimization policies.

String CREATEORDER

Event reported when a user creates an order.

String REFUNDORDER

Event reported when the refund is successful for a user. It can be used to analyze loss caused by the refund and make targeted optimization policies.

String DELPRODUCTFROMCART

Event reported when a user removes a product from the shopping cart. It can be used for targeted marketing to the user.

String SEARCH

Event reported when a user searches for content in an app. It can be used with events such as VIEWSEARCHRESULT and VIEWPRODUCT to analyze the accuracy of search results.

String VIEWCONTENT

Event reported when a user touches a content, for example, touching a product in the product list in an e-commerce app to view the product details. It can be used to analyze the products that users are interested in.

String UPDATECHECKOUTOPTION

Event reported when a user sets some checkout options during checkout. It can be used to analyze checkout preferences of users.

String SHARECONTENT

Event reported when a user shares a product or content through a social channel. It can be used to analyze users' loyalty to the product.

String

REGISTERACCOUNT

Event reported when a user registers an account. It can be used to analyze the user sources and optimize operations policies.

String CONSUMEVIRTUALCOIN

Event reported when a user consumes virtual currency. It can be used to analyze the products that users are interested in.

String STARTTUTORIAL

Event reported when a user starts to use the tutorial. It can be used with COMPLETETUTORIAL to evaluate the tutorial quality and formulate targeted optimization policies.

String COMPLETETUTORIAL

Event reported when a user completes the tutorial. It can be used with STARTTUTORIAL to evaluate the tutorial quality and formulate targeted optimization policies.

String OBTAINACHIEVEMENT

Event reported when a user unlocks an achievement. It can be used to analyze whether the achievement level design is optimal and make targeted optimization policies.

String VIEWPRODUCT

Event reported when a user browses a product. It can be used to analyze the products that users are interested in, or used with other events for funnel analysis.

String VIEWPRODUCTLIST

Event reported when a user browses a list of products, for example, browsing the list of products by category. It can be used to analyze the types of contents that users are more interested in.

String VIEWSEARCHRESULT

Event reported when a user views the search results. It can be used with VIEWPRODUCT and SEARCH to measure the accuracy of the search algorithm.

String UPDATEMEMBERSHIPLEVEL

Event reported when a user purchases membership or signs in for the first time after membership expires. It can be used to analyze user habits.

String FILTRATEPRODUCT

Event reported when a user sets conditions to filter products displayed. It can be used to analyze user preferences.

String VIEWCATEGORY

Event reported when a user taps a product category. It can be used to analyze popular product categories or user preferences.

String UPDATEORDER

Event reported when a user modifies an order.

String CANCELORDER

Event reported when a user cancels an order.

String COMPLETEORDER

Event reported when a user confirms the reception.

String CANCELCHECKOUT

Event reported when a user cancels an ongoing payment of a submitted order. It can be used to analyze the cause of user churn.

String OBTAINVOUCHER

Event reported when a user claims a voucher.

String CONTACTCUSTOMSERVICE

Event reported when a user contacts customer service personnel to query product details or make a complaint.

String RATE

Event reported when a user comments on an app, service, or product.

String INVITE

Event reported when a user invites other users to use the app through the social channel.

Parameter	Description
string Achievementid	Indicates the achievement ID.
string Begindate	Indicates the departure date, hotel check-in date, or lease start date.
string Bookingdays	Indicates the number of days that a user can stay in the case of hotel reservation.
string Bookingrooms	Indicates the number of rooms reserved by a user in the case of hotel reservation.
string Brand	Indicates the item brand.
string Category	Indicates the item category.
string Channel	Indicates the channel through which a user signs in.
string Class	Indicates the level of a room reserved by a user in the case of hotel reservation.
string Clickid	Indicates the ID generated by the ad network and used to record ad clicks.
string Content	Indicates the content of a marketing activity.
string Contenttype	Indicates the content type selected by a user.
string Currname	Indicates the currency type of the revenue, which is used together with $Revenue.
string Destination	Indicates the flight or travel destination.
string Enddate	Indicates the project end date, checkout date, or lease end date.
string Extendparam	Indicates a customized parameter.
string Flightno	Indicates the flight number generated by the transaction system.
string Keywords	Indicates the search string or keyword.
string Levelid	Indicates the game level.
string Levelname	Indicates the name of a game level.
string Materialname	Indicates the name of the creative material used in a marketing activity.
string Materialslot	Indicates the location where the creative material is displayed.
string Medium	Indicates the media where the campaign occurred, for example, CPC and email.
string Option	Indicates the checkout option entered by a user in the current settlement step.
string Originatingplace	Indicates the departure location.
string Passengersnumber	Indicates the number of customers in the case of hotel reservation.
string Place	Indicates the item’s location ID.
string Placeid	Indicates the item’s location ID.
string Positionid	Indicates the index of an item in the list.
string Price	Indicates the purchase price.
string Productfeature	Indicates the item variant.
string Productid	Indicates the item ID.
string Productlist	Indicates the item list displayed to a user.
string Productname	Indicates the item name.
string Promotionname	Indicates the name of a marketing activity.
string Quantity	Indicates the purchase quantity.
string Result	Indicates the operation result.
string Revenue	Indicates the context-specific value that is automatically accumulated for each event type.
string Rolename	Indicates the role of a user.
string Score	Indicates the score in a game.
string Searchkeywords	Indicates the search string or keyword.
string Shipping	Indicates the transportation fee generated in this transaction.
string Source	Indicates the source of a marketing activity provider, for example, Huawei PPS.
string Step	Indicates the step where a user is currently in during the settlement process.
string Storename	Indicates the store or organization where a transaction occurred.
string Taxfee	Indicates the tax entailed in this transaction.
string Transactionid	Indicates the e-commerce transaction ID.
string Usergroupid	Indicates the ID of a group that a user joins.
string Virtualcurrname	Indicates the virtual currency type.
string Voucher	Indicates the coupons used by a user in this transaction.

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