Qualifier and Type	Constant Field	Value
static NSString *const	kCreatePaymentInfo	Event reported when a user has added payment information but has not initiated payment during checkout. It can be used with StartCheckout and CompletePurchase to construct funnel analysis for the checkout process.
static NSString *const	kAddProduct2Cart	Event reported when a user adds a product to the shopping cart. It can be used with ViewProduct and StartCheckout to construct funnel analysis for product purchase. It can also be used to analyze products that users are interested in, helping you promote the products to the users.
static NSString *const	kAddProduct2WishList	Event reported when a user adds a product to favorites. It can be used to analyze products that users are interested in, helping you promote the products to the users.
static NSString *const	kStartApp	Event reported when a user launches the app.
static NSString *const	kStartCheckout	Event reported when a user clicks the checkout button after placing an order. It can be used with ViewProduct and CompletePurchase to construct funnel analysis for the e-commerce purchase conversion rate.
static NSString *const	kViewCampaign	Event reported when a user view details of a marketing campaign. It can be used to analyze the conversion rate of a marketing campaign.
static NSString *const	kViewCheckoutStep	Event reported after each step in the multi-step checkout process is completed. It can be used to analyze the conversion rate of each step in the checkout process, supporting product design optimization.
static NSString *const	kWinVirtualCoin	Event reported when a user obtains virtual currency. It can be used to analyze the difficulty for users to obtain virtual currency, which helps you optimize the product design.
static NSString *const	kCompletePurchase	Event reported after a user purchases a product. It can be used to analyze the products or contents that users are more interested in, supporting operations policy optimization.
static NSString *const	kObtainLeads	Event reported when a sales lead is obtained. For example, it can be reported after a user touches the ad placed by a developer and fills in and submits the contact information. In this case, the event is used to evaluate the possible revenue brought by the lead to developers. In addition, the event can also be used to evaluate the ROI of the placed ad.
static NSString *const	kJoinUserGroup	Event reported when a user joins in a group, for example, joining in a group chart in a social app. It can be used to evaluate the attractiveness of your product's social features to users.
static NSString *const	kStartLevel	Event reported when a user starts a game level in a game app. It can be used together with CompleteLevel to analyze whether the game level design is proper and make targeted optimization policies.
static NSString *const	kCompleteLevel	Event reported when a user completes a game level in a game app. It can be used with StartLevel to analyze whether the game level design is proper and make targeted optimization policies.
static NSString *const	kUpgradeLevel	Event reported when a user levels up in a game app. It can be used to analyze whether your product's user level design is optimal and make targeted optimization policies.
static NSString *const	kSignIn	Event reported when a user signs in to an app requiring sign-in. It can be used to analyze users' sign-in habits and make targeted operations policies.
static NSString *const	kSubmitScore	Event reported when a user submits the score in a game or education app. It can be used to analyze the difficulty of product content and make targeted optimization policies.
static NSString *const	kCreateOrder	Event reported when the order details are displayed before checkout. It can be used with events such as ViewProduct and CompletePurchase to construct an analysis funnel for analyzing user churn in each phase and make optimization policies.
static NSString *const	kRefundOrder	Event reported when the refund is successful for a user. It can be used to analyze loss caused by the refund and make targeted optimization policies.
static NSString *const	kDelProductFromCart	Event reported when a user removes a product from the shopping cart. It can be used for marketing to the user.
static NSString *const	kSearch	Event reported when a user searches for content in an app. It can be used with events such as ViewSearchResult and ViewProduct to analyze the accuracy of search results.
static NSString *const	kViewContent	Event reported when a user touches a content, for example, touching a product in the product list in an e-commerce app to view the product details. It can be used to analyze the products that users are interested in.
static NSString *const	kUpdateCheckoutOption	Event reported when a user sets some checkout options during checkout. It can be used to analyze checkout preferences of users.
static NSString *const	kShareContent	Event reported when a user shares a product or content through a social channel. It can be used to analyze users' loyalty to the product.
static NSString *const	kRegisterAccount	Event reported when a user registers an account. It can be used to analyze the user sources and optimize operations policies.
static NSString *const	kConsumeVirtualCoin	Event reported when a user consumes virtual currency. It can be used to analyze the products that users are interested in.
static NSString *const	kStartTutorial	Event reported when a user starts to use the tutorial. It can be used with CompleteTutorial to evaluate the tutorial quality and formulate targeted optimization policies.
static NSString *const	kCompleteTutorial	Event reported when a user completes the tutorial. It can be used with StartTutorial to evaluate the tutorial quality and formulate targeted optimization policies.
static NSString *const	kObtainAchievement	Event reported when a user unlocks an achievement. It can be used to analyze whether the achievement level design is optimal and make targeted optimization policies.
static NSString *const	kViewProduct	Event reported when a user browses a product. It can be used to analyze the products that users are interested in, or used with other events for funnel analysis.
static NSString *const	kViewProductList	Event reported when a user browses a list of products, for example, browsing the list of products by category. It can be used to analyze the types of contents that users are more interested in.
static NSString *const	kViewSearchResult	Event reported when a user views the search results. It can be used withViewProduct and Search to measure the accuracy of the search algorithm.

static NSString *const

kCreatePaymentInfo

Event reported when a user has added payment information but has not initiated payment during checkout.

It can be used with StartCheckout and CompletePurchase to construct funnel analysis for the checkout process.

static NSString *const

kAddProduct2Cart

Event reported when a user adds a product to the shopping cart.

It can be used with ViewProduct and StartCheckout to construct funnel analysis for product purchase. It can also be used to analyze products that users are interested in, helping you promote the products to the users.

static NSString *const

kAddProduct2WishList

Event reported when a user adds a product to favorites.

It can be used to analyze products that users are interested in, helping you promote the products to the users.

static NSString *const

kStartApp

Event reported when a user launches the app.

static NSString *const

kStartCheckout

Event reported when a user clicks the checkout button after placing an order. It can be used with ViewProduct and CompletePurchase to construct funnel analysis for the e-commerce purchase conversion rate.

static NSString *const

kViewCampaign

Event reported when a user view details of a marketing campaign. It can be used to analyze the conversion rate of a marketing campaign.

static NSString *const

kViewCheckoutStep

Event reported after each step in the multi-step checkout process is completed. It can be used to analyze the conversion rate of each step in the checkout process, supporting product design optimization.

static NSString *const

kWinVirtualCoin

Event reported when a user obtains virtual currency. It can be used to analyze the difficulty for users to obtain virtual currency, which helps you optimize the product design.

static NSString *const

kCompletePurchase

Event reported after a user purchases a product. It can be used to analyze the products or contents that users are more interested in, supporting operations policy optimization.

static NSString *const

kObtainLeads

Event reported when a sales lead is obtained. For example, it can be reported after a user touches the ad placed by a developer and fills in and submits the contact information. In this case, the event is used to evaluate the possible revenue brought by the lead to developers. In addition, the event can also be used to evaluate the ROI of the placed ad.

static NSString *const

kJoinUserGroup

Event reported when a user joins in a group, for example, joining in a group chart in a social app. It can be used to evaluate the attractiveness of your product's social features to users.

static NSString *const

kStartLevel

Event reported when a user starts a game level in a game app.

It can be used together with CompleteLevel to analyze whether the game level design is proper and make targeted optimization policies.

static NSString *const

kCompleteLevel

Event reported when a user completes a game level in a game app. It can be used with StartLevel to analyze whether the game level design is proper and make targeted optimization policies.

static NSString *const

kUpgradeLevel

Event reported when a user levels up in a game app. It can be used to analyze whether your product's user level design is optimal and make targeted optimization policies.

static NSString *const

kSignIn

Event reported when a user signs in to an app requiring sign-in. It can be used to analyze users' sign-in habits and make targeted operations policies.

static NSString *const

kSubmitScore

Event reported when a user submits the score in a game or education app. It can be used to analyze the difficulty of product content and make targeted optimization policies.

static NSString *const

kCreateOrder

Event reported when the order details are displayed before checkout. It can be used with events such as ViewProduct and CompletePurchase to construct an analysis funnel for analyzing user churn in each phase and make optimization policies.

static NSString *const

kRefundOrder

Event reported when the refund is successful for a user. It can be used to analyze loss caused by the refund and make targeted optimization policies.

static NSString *const

kDelProductFromCart

Event reported when a user removes a product from the shopping cart. It can be used for marketing to the user.

static NSString *const

kSearch

Event reported when a user searches for content in an app. It can be used with events such as ViewSearchResult and ViewProduct to analyze the accuracy of search results.

static NSString *const

kViewContent

Event reported when a user touches a content, for example, touching a product in the product list in an e-commerce app to view the product details. It can be used to analyze the products that users are interested in.

static NSString *const

kUpdateCheckoutOption

Event reported when a user sets some checkout options during checkout. It can be used to analyze checkout preferences of users.

static NSString *const

kShareContent

Event reported when a user shares a product or content through a social channel. It can be used to analyze users' loyalty to the product.

static NSString *const

kRegisterAccount

Event reported when a user registers an account. It can be used to analyze the user sources and optimize operations policies.

static NSString *const

kConsumeVirtualCoin

Event reported when a user consumes virtual currency. It can be used to analyze the products that users are interested in.

static NSString *const

kStartTutorial

Event reported when a user starts to use the tutorial. It can be used with CompleteTutorial to evaluate the tutorial quality and formulate targeted optimization policies.

static NSString *const

kCompleteTutorial

Event reported when a user completes the tutorial. It can be used with StartTutorial to evaluate the tutorial quality and formulate targeted optimization policies.

static NSString *const

kObtainAchievement

Event reported when a user unlocks an achievement. It can be used to analyze whether the achievement level design is optimal and make targeted optimization policies.

static NSString *const

kViewProduct

Event reported when a user browses a product. It can be used to analyze the products that users are interested in, or used with other events for funnel analysis.

static NSString *const

kViewProductList

Event reported when a user browses a list of products, for example, browsing the list of products by category. It can be used to analyze the types of contents that users are more interested in.

static NSString *const

kViewSearchResult

Event reported when a user views the search results. It can be used withViewProduct and Search to measure the accuracy of the search algorithm.

Qualifier and Type	Constant Field	Value
static NSString *const	kStoreName	Store of the product added to favorites.
static NSString *const	kBrand	Brand of the product added to favorites.
static NSString *const	kCategory	Category of the product added to favorites.
static NSString *const	kProductId	ID of the product added to the shopping cart.
static NSString *const	kProductName	Name of the product added to the shopping cart.
static NSString *const	kProductFeature	Features of the associated product.
static NSString *const	kPrice	Product price.
static NSString *const	kQuantity	Number of products purchased by a user.
static NSString *const	kRevenue	Revenue you receive through the transaction.
static NSString *const	kCurrName	Revenue currency type. This parameter must be used together with <cf id="Bold">$Revenue</cf>.
static NSString *const	kPlaceId	ID of the product location.
static NSString *const	kDestination	User destination for a hotel reservation.
static NSString *const	kEndDate	User check-out date for a hotel reservation.
static NSString *const	kBookingDays	Number of days a user books for a hotel reservation.
static NSString *const	kPassengersNumber	Number of guests a user books for a hotel reservation.
static NSString *const	kBookingRooms	Number of rooms a user books for a hotel reservation.
static NSString *const	kOriginatingPlace	User departure location for a hotel reservation.
static NSString *const	kBeginDate	User check-in date for a hotel reservation.
static NSString *const	kTransactionId	Transaction ID generated by your transaction system.
static NSString *const	kClass	Level of a room booked by a user for a hotel reservation.
static NSString *const	kClickId	ID generated by the ad network and used to record ad clicks.
static NSString *const	kPromotionName	Name of a marketing activity.
static NSString *const	kContent	Marketing content of a marketing activity.
static NSString *const	kExtendParam	Custom parameter.
static NSString *const	kMaterialName	Name of the creative material used in a marketing activity.
static NSString *const	kMaterialSlot	ID of the slot where a creative material is displayed.
static NSString *const	kMedium	Type of a marketing activity, for example, CPC or email.
static NSString *const	kSource	ID of a marketing activity provider, for example, HUAWEI PPS.
static NSString *const	kKeywords	Search string or keyword.
static NSString *const	kOption	Check-out option entered by a user in the current check-out step.
static NSString *const	kStep	Current step of a user in the check-out process.
static NSString *const	kVirtualCurrName	Transportation fee generated for the transaction.
static NSString *const	kVoucher	Departure date, hotel check-in date, or lease start date.
static NSString *const	kPlace	ID of the product location.
static NSString *const	kShipping	Transportation fee generated for the transaction.
static NSString *const	kTaxFee	Tax generated for the transaction.
static NSString *const	kUserGroupId	ID of the user group that a user joins.
static NSString *const	kLevelName	Name of a game level.
static NSString *const	kResult	Operation result.
static NSString *const	kRoleName	Role of a user.
static NSString *const	kLevelId	Game level.
static NSString *const	kChannel	Indicates the particular method used in an operation. For example, facebook or email in the context of a sign-up or sign-in event.
static NSString *const	kScore	Score in a game.
static NSString *const	kSearchKeywords	Search string or keyword.
static NSString *const	kContentType	Content type selected by a user.
static NSString *const	kAchievementId	ID of an achievement.
static NSString *const	kFlightNo	Flight number generated by your transaction system.
static NSString *const	kPositionId	Index of a product in the list.
static NSString *const	kProductList	Product list displayed to a user.
static NSString *const	kArchievementId	Achievement ID.
static NSString *const	kAcountType	Account type of a user, for example, email or mobile number.
static NSString *const	kOccurredTime	Time when a user purchases a product.
static NSString *const	kEvtResult	Sign-in result.
static NSString *const	kPrevLevel	Level before the change.
static NSString *const	kCurrvLevel	Current level.
static NSString *const	kReason	Reason for changing or canceling an order.
static NSString *const	kVouchers	Names of vouchers applicable to a product.
static NSString *const	kListId	Product ID list.
static NSString *const	kFilters	Filter condition.
static NSString *const	kSorts	Sorting condition.
static NSString *const	kOrderId	Order ID generated by your transaction system.
static NSString *const	kPayType	Payment mode selected by a user.
static NSString *const	kExpireDate	Expiration time of a voucher.
static NSString *const	kVoucherType	Voucher type.
static NSString *const	kServiceType	Type of a service provided for a user, for example, consultation or complaint.

目录

HAEventType

HAParamType