Unity is the creator of the world’s leading real-time 3D development platform, giving users the most powerful and accessible tools to create, operate, and monetize experiences for the real-time world. Experiences created with Unity are already used on 3 billion devices worldwide and have been installed over 37 billion times in the last 12 months. Today, 50% of the world’s top 1,000 mobile gaming apps are created with Unity, and half of all new mobile games are made with Unity.
The gaming market is becoming increasingly distributed around the world, with the APAC region accounting for more than 50% of global gaming revenue. For example, the Android ecosystem in APAC is very fragmented. For game developers, this global distribution presents both tremendous opportunities and new challenges.
In general, this means that developers must deal with different software development kits (SDKs), proprietary payment systems, as well as governance and regulatory conditions for each app market place where they publish their games. What’s more, developers have to go through this every time when there is an update to the store.
Unity Distribution Portal (UDP), is one of Unity’s most powerful apps. The app allows mobile game developers to reach and engage with their gamers with less effort but greater efficiency across various distribution channels. With UDP, developers can distribute to multiple stores in new markets through a single hub, truly enabling “create once, publish everywhere”. Launched in open beta about a year ago, UDP already hosts more than 700 apps with a total of 20,000 developers from over 2,000 organizations active on the app.
Huawei and Unity have come together to help developers to create amazing games and unlock new opportunities by collaborating on the UDP app.
Unity has integrated Huawei’s Game Services kit into UDP. This means that if UDP developers have already published games on other stores they do not have to integrate SDKs again and can publish on the AppGallery with just a few clicks. It also allows developers to easily build features like achievements, rankings, player sign-ins and statistics for the launch on the Huawei AppGallery. Currently, this is the first and only game service kit that has been integrated into UDP. Unity has also integrated the Account and In App Purchases (IAP) kits into UDP. Taken together, this saves developers significant amount of time and resources when publishing on the AppGallery.
As part of this process, Huawei provided Unity with round-the-clock engineering support to ensure the integration was completed in a timely way.
In the future, Unity will integrate more features from Huawei HMS Core Kit into UDP, further lowering the cost and saving precious time for developers who want to publish and operate their games on Huawei AppGallery.