E-commerce

E-commerce

An innovative solution that assists e-commerce apps with quick customer acquisition and improved conversion rates, for sustainable business growth.

Advantages

Broad-based traffic streams

Leverages a rich array of media resources, with diverse ad formats that reach the right users, drawing from Huawei's massive user base. Provides targeted users with access to highly-relevant promotions and recommendations.

Soaring conversion rates

Streamlines every facet of business, from product image, video, and 3D model displays, to product voice, image, and barcode scan searches, as well as auto filling of delivery addresses, for an optimal end-to-end user experience.

Pioneering innovations

Provides e-commerce platforms with access to next-level AI, AR, 5G, Wi-Fi technologies, spurring new opportunities for growth.

Panorama
Expansive user reach
Bolstered app efficiency
Intelligent product search
Powerful visuals for immersion
Enhanced live promoting

Targeted advertising

Offers splash screens, rewarded videos, and many other ad mediums, to pool and aggregate ad space from premium apps. Leverages big data analysis for precise targeting, increasing conversions and enlarging the user base.

Faster message pushing, boosting user loyalty

Pushes promotional campaigns, product roll-outs and subscriptions, shopping cart notifications, and other messages, to keep users up-to-date and engaged.

Geo-fencing, location-based user targeting

Sends notifications exclusively to users within specified geographic boundaries for O2O e-commerce apps, without disturbing other users, thanks to a high-precision geo-fencing function.

Quick sign-in

Allows for users to sign in with a HUAWEI ID, from phones, tablets, smart TVs, and other devices, a solution backed by Account Kit, sparing them the need to create a new account and shortening the path to purchase.

Effortless positioning and address auto filling

Utilizes Location Kit to obtain accurate locations, and Site Kit to auto fill addresses, making address management and checkout easier than ever. 'br' Helps users plan routes and find nearby retail locations, with support from Map Kit.

Accurate, seamless translations

Automatically translates user comments and other information, thanks to ML Kit, providing crucial insight into user concerns and trending topics.

Silky smooth networking

Pools excellent practices in far-field network communications to implement E2E network acceleration, backed by Network Kit, for timely loading of product information.

Quick and easy voice searches

Offers automatic speech recognition powered by ML Kit, sparing users from having to manually enter keywords when searching for products.

Image-based searches, for instant access

Enables users to find identical or similar products, just by taking a picture of an item, with support from the product visual search function in ML Kit.

Barcode scan searches

Allows for users to scan QR codes or barcodes to directly access product information, via Scan Kit, making shopping smarter and easier than ever before.

Image classification and tagging

Intelligently categorizes and tags a multitude of images, by harnessing the image classification function in ML Kit.

Pristine images

Leverages Panorama Kit to display product details via 360° images, with 24 unique filters in Image Kit to apply enhanced effects, attracting merchant uploads and viral user sharing.

Enriching videos

Showcases product attributes, attracting users, for increased sales and conversion rates.

3D model reconstruction and display

Automatically generates 3D models and textures based on images of products, backed by 3D Modeling Kit, for cost-effective product display. 'br' 'br' Produces lifelike interactive 3D scenes for true immersion, thanks to the high-performing, low-powered Scene Kit.

AR-driven interactions

Applies intuitive settings for users, enabling them to visualize and interact with products in an AR Engine-powered environment that draws from both real and virtual worlds.

Quality live stream graphics

Utilizes a pro-level videography capability to generate multiple imaging effects, and an advanced video encoding capability to reduce bandwidth with dynamic reference relationship adjustments, for seamless playback at all times. 'br' 'br' Supports video super-resolution, via the preset plugins in AV Pipeline Kit, to boost playback performance while minimizing power consumption.

Live scenery and special effects

Provides invigorating backgrounds for portraits, with ML Kit's image segmentation service, and live special effects via Image Kit.

Cross-device live streams

Uses professional cameras and speakers as virtualized devices and components, via DeviceVirtualization Engine, to support multicam live shooting. Users can touch to switch between virtualized hardware, from the convenience of their phone.

Targeted advertising

Offers splash screens, rewarded videos, and many other ad mediums, to pool and aggregate ad space from premium apps. Leverages big data analysis for precise targeting, increasing conversions and enlarging the user base.

Faster message pushing, boosting user loyalty

Pushes promotional campaigns, product roll-outs and subscriptions, shopping cart notifications, and other messages, to keep users up-to-date and engaged.

Geo-fencing, location-based user targeting

Sends notifications exclusively to users within specified geographic boundaries for O2O e-commerce apps, without disturbing other users, thanks to a high-precision geo-fencing function.

Quick sign-in

Allows for users to sign in with a HUAWEI ID, from phones, tablets, smart TVs, and other devices, a solution backed by Account Kit, sparing them the need to create a new account and shortening the path to purchase.

Effortless positioning and address auto filling

Utilizes Location Kit to obtain accurate locations, and Site Kit to auto fill addresses, making address management and checkout easier than ever. 'br' Helps users plan routes and find nearby retail locations, with support from Map Kit.

Accurate, seamless translations

Automatically translates user comments and other information, thanks to ML Kit, providing crucial insight into user concerns and trending topics.

Silky smooth networking

Pools excellent practices in far-field network communications to implement E2E network acceleration, backed by Network Kit, for timely loading of product information.

Quick and easy voice searches

Offers automatic speech recognition powered by ML Kit, sparing users from having to manually enter keywords when searching for products.

Image-based searches, for instant access

Enables users to find identical or similar products, just by taking a picture of an item, with support from the product visual search function in ML Kit.

Barcode scan searches

Allows for users to scan QR codes or barcodes to directly access product information, via Scan Kit, making shopping smarter and easier than ever before.

Image classification and tagging

Intelligently categorizes and tags a multitude of images, by harnessing the image classification function in ML Kit.

Pristine images

Leverages Panorama Kit to display product details via 360° images, with 24 unique filters in Image Kit to apply enhanced effects, attracting merchant uploads and viral user sharing.

Enriching videos

Showcases product attributes, attracting users, for increased sales and conversion rates.

3D model reconstruction and display

Automatically generates 3D models and textures based on images of products, backed by 3D Modeling Kit, for cost-effective product display. 'br' 'br' Produces lifelike interactive 3D scenes for true immersion, thanks to the high-performing, low-powered Scene Kit.

AR-driven interactions

Applies intuitive settings for users, enabling them to visualize and interact with products in an AR Engine-powered environment that draws from both real and virtual worlds.

Quality live stream graphics

Utilizes a pro-level videography capability to generate multiple imaging effects, and an advanced video encoding capability to reduce bandwidth with dynamic reference relationship adjustments, for seamless playback at all times. 'br' 'br' Supports video super-resolution, via the preset plugins in AV Pipeline Kit, to boost playback performance while minimizing power consumption.

Live scenery and special effects

Provides invigorating backgrounds for portraits, with ML Kit's image segmentation service, and live special effects via Image Kit.

Cross-device live streams

Uses professional cameras and speakers as virtualized devices and components, via DeviceVirtualization Engine, to support multicam live shooting. Users can touch to switch between virtualized hardware, from the convenience of their phone.

Shopping demo app

Inspirational ideas for e-commerce app 'br' developmenticon_arrow
Try out a range of intriguing services for e-commerce platforms, including event tracking, analysis, and push services for optimizing operations; geofencing and merchant location display for greater convenience; image and barcode scanning-based searches, AR display, and 3D product models for a more exciting online shopping experience.

Scan for the demo

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