Industry Admission Rules

Illegal industries

Drug trafficking, human trafficking, trafficking of human fluids and organs, selling of endangered species and products made from them, and money laundering.

Sexual services, products, and content

Implicit or explicit sexual services, sexual products, strip clubs, adult movie theaters, sex toys, pornographic magazines, sex enhancement products, dating websites, and models posing in a sexual nature.

Explosives (including fireworks)

Bombs, fireworks, hand grenades; websites with instructions on bomb making; and 3D printing guides, software, devices, or equipment for bomb parts.

Bail service

Commercial bail agents, financing guarantee services, bounty hunters, guarantors, immigration bail services, and detention bail services.

Tobacco and tobacco-related products

Tobacco products, and products that simulate smoking.

Prescription drugs

Sales or use of prescription drugs.

Recreational drugs

Cocaine, methamphetamine, heroin (and other illicit opioids), cannabis, cocaine substitutes, mephedrone, "legal stimulants"; needles, hookahs, cannabis cafes; and forums for the exchange of drug abuse techniques or recommendations.

Addiction service

Providers of clinical treatment for addiction, rehabilitation institutions such as addiction treatment centers and mutual-aid organizations, institutions that provide potential customer information or referrals for addiction treatment institutions, emergency hotlines for drug and alcohol addicts, and non-medical institutions, such as rehabs, Alcoholics Anonymous (AA), and alcohol dependence care homes.

Firearms and weapons

Firearms and firearm-related products, knives, and other weapons.

Economic aid

Public welfare, crowdfunding, fund-raising, and other related content.

Adoption

Private and illegal adoptions.

Divination

Content related to astrology and supernatural phenomena (such as superpowers, predictions about the future, astrology, phrenology, palm reading, numerology, mind reading, hypnosis, faith healing, and witchcraft).

Medical beauty

Content related to medical beauty.

Body art

Content related to body art.

Unsafe supplements

Including but are not limited to: synthetic steroids, chitosan, Lithospermi Radix (LR), dehydroepiandrosterone, ephedrine, and human growth hormone (hGH).

Financial loan (loan-sharking)

Content related to loan-sharking and private loan services.

Multilevel marketing

Content that promotes profit-making opportunities must detail the related products or business models, but should not publicize business models offering quick compensation for little investment, including multilevel marketing opportunities.

Penny auctions

Penny auctions, bidding fee auctions, or other similar business models.

Political propaganda

> Political content that violates local laws and regulations.

> Political content about elections.

> Politically sensitive content.

Gambling

Including but not limited to: offline/online gambling, online gambling games, social gambling, lottery, betting, bingo, card games, and casino games.

Alcoholic beverages

> Content that misleads users: alcohol is associated with social achievements/sexual success; alcohol has sedation/stimulation/strengthening/medical effects.

> Irresponsible content: images of minors or pregnant women; drunk driving or exercising after drinking; content that encourages drinking.

> Content without explicit health warnings and age limits: content must have health warnings such as "abuse of alcohol is harmful to your health" and age limits.

> Content delivered for minors (the content can only be delivered in countries/regions that explicitly allow the display of alcoholic beverage ads).

Examples of restricted alcoholic beverages: beer, wine, sake, spirits or hard alcohol, champagne, fortified wine, non-alcoholic beer, non-alcoholic wine, and non-alcoholic distilled spirits.

Medical services

> Exaggerated effects: guaranteed efficacy; treatment of incurable diseases.

> Special medical services: abortion, fetal gender diagnosis, hypnotic therapy, and speculative and experimental medical treatment.

> Over-promotion: content can only include the organization name, patient type, facility, and cost; cannot include information other than the individual name, address, working hours, and permitted business scope.

> Content about recruiting clinical participants.

Medical equipment

> Content that misleads users: exaggerated effects or incorrect guidance. The products can be promoted only for the intended purposes described in the labels, instructions, and technical materials.

> Content related to special equipment: medical equipment reimbursed by the national health system; medical equipment intended for healthcare professionals only.

> Content related to special products: HIV testing products, birth control devices, etc.

Over-the-counter drugs (manufacturers)

> Exaggerated effects: guarantees effects, claims that over-the-counter drugs do not have side effects, are completely safe, or can improve happiness.

> Misleading content: encourages drug overdose or abuse, and misleads patients to take drugs rather than going to the hospital.

> Content that does not comply with all applicable local laws, mandatory or established industry standards, guidelines, licenses, and approvals, or standards for targeting users with specific age and in countries/regions based on applicable local laws.

Care and upbringing

Hospice care, private foster care, and surrogacy.

Health products/services

> Weight loss and gain

> Content that misleads users: implies that dieters can eat at will but still lose weight.

> Professional endorsement: includes suggestions from doctors or health professionals, and health claims associated with weight loss.

> Content related to special products: human chorionic gonadotropin (hCG) products related to weight loss or weight control, or products promoted with anabolic steroids.

> Comparison images, or images depicting unintended or unrealistic effects.

> Weight loss content delivered to minors.

Health products/services

> Health products

> Content that misleads users: claims that health products can prevent/mitigate diseases or replace normal diet and exercise.

> Exaggerated effects: regarding weight loss and health.

Baby products

> Baby formula

> Content that misleads users by promoting product features, performance effects, and prevention and treatment functions; content that exaggerates baby formula effects and degrades the importance of breastfeeding.

> The importance of breastfeeding must be explicitly stated: breastfeeding is the safest and natural form of food for infants and should always be promoted.

> Content related to milk and formula for babies less than 12 months old.

Toys

> Content related to dangerous products: may cause physical or psychological harm to users.

> Product information must be explicitly described: products (such as batteries, oil paintings, and accessories) must be purchased separately; correct product labels and safety information must be provided.

Food and beverage

> HFSS (high in fat, salt, or sugar)

> Content encouraging unhealthy lifestyles: misleads users to develop unhealthy eating habits or encourages over-consumption/intake.

> Content that misleads users: claims that the product can replace a normal diet or has therapeutic/nutritional value.

> Endorsement by medical professionals: endorses the product by medical practitioners and makes statements such as "recommended by the medical industry".

Finance > Personal finance

Content related to personal finance (such as credit cards, loans, fiscal plans, hedge funds, insurances, investments, mutual funds, options, retirement plans, stocks, and tax plans).

Novels

Content related to science fiction and fantasy.

Pets

Content related to animal abuse.

Cosmetics

> False content or content that misleads users: guarantees effects and claims that there are no side effects (publicity about the effects of products must be based on scientific tests).

> Content that does not indicate the risks of cosmetics.

> Content that highlights cosmetic effects by comparing skin colors that are implicitly racist.

Automobile/Motor vehicle

Content that highlights the performance of motor vehicles that exceeds the speed limit.

Real estate

In some countries/regions, approval from the government and related institutions is required.

Communication services (such as VPN and telecom services)

Content related to data exchange and user privacy.

Dating

> Content with the following aspects:

– Publishes adult dating and mail-order bride services.

– Uses text to indicate that someone has searched for or will search for a user through promoted services, for example, "Five ladies have searched for you!".

> Friendship apps and content that implicate sex or involve sexual transactions and compensated dating.

Marriage agency

> Content that promotes avant-garde marriage concepts, such as flash marriage and bare marriage.

> Content that publicizes personal properties, for example, the vehicles, houses, and deposits owned by someone.

Education and training

Content that makes any commitment to enrollment.

Special education

Content related to discrimination against special groups.

Pesticide and fertilizer

Content related to illegal products: pesticides/fertilizers that are not registered in relevant departments.

Trading in cultural relics and works of art

Content related to controversial cultural relics or works of art.

Biotechnology

Content that does not comply with public orders and good customs.

Financial products/services

> Complex speculative financial products (contracts for difference and rolling spot forex), debt services, cryptocurrency exchanges, initial coin offering (ICO), binary options.

Expenses (such as the annual interest rate, handling fee, and interest rate on the landing page) and real addresses of the entities that issue products must be clearly and fully disclosed for promoting credit cards or financial services recognized by official institutions.

> Content promoting credit cards, loans, or insurance services must target only adults.

> Content promoting credit cards, loans, or insurance services must not directly require users to enter their personal financial information, including credit card information. Content shall not promote misleading or deceptive student loan mergers, exemptions, or restructuring services.

> Content must comply with the laws and regulations of countries or regions where ads are delivered. For example, specific disclosure information should be added to content according to local laws and regulations.

Financial products/services

> Personal loans

> Content must disclose as much information as possible, including the repayment period, maximum annual interest rate, and fee examples in representative loans.

> Content cannot publicize short-term personal loans (with a repayment period no more than 60 days).

> Content should not disclose fraudulent information that may exist in mortgages or property sales, to prevent selling foreclosed property or prevent users from being required to pay directly to companies or third parties without borrowers.

Lawyers/Law firms

Content that misleads users or distort facts.

Accountants (individuals)

Content that implicates tax evasion, tax dodge, or commercial bribery.

Service subscription

Leave the check box unselected on the landing page so that users must select it by themselves to confirm they accept the terms and conditions. Do not leave the check box selected by default.

Add a link to your privacy policy on the landing page.

Clarify the price of the service being promoted, including details of all recurring expenses. The price must be displayed on the landing page even if it is mentioned in terms and conditions.

Clearly state subscription terms and conditions on the landing page. Display a summary of the terms and conditions on the sign-in page, provided that the version clearly describes the service to be subscribed to (including how to cancel the service).

If the content or service in an ad requires a subscription to be purchased, ensure that the ad is delivered to adults only.

Ensure that the ad text clearly specifies the subscription terms and conditions, for example, by notifying users that a "subscription is required".

Ensure that the ad text accurately describes products or services and fully describes business models, without concealing the details of invisible preferences.

Ensure that an ad providing a free trial clearly states all the conditions for participating in the trial. If a one-off charge is needed following the free trial, the landing page must clearly display the charge time and amount.

Copyrights

Content that uses copyright-protected content without authorization. If you have obtained legal authorization to use copyright-protected content, apply for certification to advertise before delivering the ad.