Analytics Kit - APP Intelligent Analysis Service - HUAWEI Developer

Analytics Kit

Analytics Kit

Provide free data analysis for a wide range of devices and platforms, so you can make informed decisions on product optimization and marketing based on your users' behavior.
Supported on
  • Android
  • HarmonyOS
  • iOS
  • macOS
  • Mini-program
  • Quick App
  • Quick Game
  • Web
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Cross-platform and multi-device analysis

Detects user behavior on iOS, Android, and the web, for professional and detailed analysis.

Intelligent data accessicon

Provides industry-specific tracing templates and sample codes for a more cost-effective tracing process.

Multi-dimensional user analysisicon

Sheds light on user sources and quality, offering reports on new users, active users, revisit users, paid traffic, and channels.

Comprehensive behavior analysisicon

Offers dozens of preset analysis models and supports 30+ automatically collected events (app installation, uninstallation, and crash, for example) and 500 custom events, helping gain in-depth insights into user behavior.

Sharp insights into user lifecycleicon

Prevents user loss and improves user conversion. For this, the user lifecycle model allows users to be divided into different audiences and predicts which users may churn or convert.

Flexible user segmentationicon

Facilitates user segmentation and helps implement precise targeting. Analytics Kit allows an audience to be created with flexibly combined user labels and events or from reports like the funnel analysis report and retention report.


Refined data-driven operations

Serves as a one-stop toolkit for analyzing data from different platforms and devices, helping develop an ideal app and achieve data-driven, refined operations.

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Service Scenarios

Manages end-to-end event tracking process, and provides scientific and comprehensive industry analysis indicators, for a one-stop app growth solution that serves multiple industries.

Gains comprehensive insight into your users' behavior and identifies growth opportunities with the user analysis, funnel analysis, and behavior analysis reports.

Figures out which users continue to use your apps with retention reports, so you can target channels which provide the best quality users. You can also save retained users as an audience for further analysis.

Implements user layering throughout the entire user lifecycle and identifies those at high risk of churn, giving you the insight you need to retain and convert users.

Allows for audience creation based on user labels and events, or by combining different audiences, to realize precise marketing.

Evaluates the effects of every change you make to your app with version analysis reports and identifies which features are most popular with audience analysis and A/B testing, so you can optimize your app accordingly.


Simplified access
Saves your time with quick and simple SDK integration. The integration can be done in just 5 minutes, and real-time online app debugging is also supported.
Intelligent analysis
Enables you to optimize your apps and refine your operations with comprehensive user behavior analysis, full-lifecycle user insight, algorithm-empowered predictions, and flexible audience segmentation.
Flexible configuration
Provides 30+ predefined events and 500 custom events, so you can use them in flexible ways to analyze your users' behavior.
Seamless integration
Pre-integrates seamlessly with Huawei Mobile Services including Push, Crash, A/B Testing, Account, In-App Purchases, and Ads.
Advantages Advantages


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