Ads within your atomic service are considered part of your atomic service. Please ensure that the advertising methods and ad content displayed in your atomic service comply with applicable laws, regulations, and guidelines, and are suitable for the target audience of the atomic service. They should only be displayed within the atomic service, and must not contain illegal, misleading, malicious, or intrusive content. Detailed ad content requirements are the same as those outlined in Atomic Service Content.

5.1 The ad content should be legal and compliant, presented in an appropriate manner, and clearly identifiable as ads.
(1) The word "ad" must be clearly and prominently displayed to differentiate it from non-advertising information, so as not to mislead users. Ads that promote products or services through knowledge introduction, experience sharing, consumption reviews, and others, with shopping links or other purchase methods, must also clearly mark the content as an ad.
(2) The ads must not contain false or misleading content, nor should it deceive, mislead, or induce users into any behaviors.
(3) For Internet ads that require review, ensure that the ads are released strictly in accordance with the review opinions and are not edited, spliced, or modified.
(4) For Internet ads with links, ensure that the linked content aligns with the front-end ad content.
(5) Other ad content requirements are the same as those outlined in Atomic Service Content.

5.2 The pop-up ads must not interfere with users' normal operations, disrupt other atomic services, or affect the device functions, including but not limited to:
(1) Pop up maliciously or frequently, for example, showing an ad upon every operation.
(2) Suddenly pop up in feature areas where users may tap.
(3) Pop up when users tap buttons of system features, such as the back button and the home button.
(4) Pop up outside the atomic service.
(5) Pop up after the atomic service is closed or exited.
(6) Appear on the lock screen.
(7) Be added to emails or instant messages without user consent or request, or after a clear rejection.
(8) Disrupt user experience by automatically displaying ads or by inducing or forcing users to tap or view ads when users access your atomic service and use its features.

5.3 In cases that your atomic service allows users to tap an app ad and be redirected to a third-party app or page, or another ad, the atomic service must notify the user of the area and position to tap, and execute the redirection only after the user proactively taps the area. Your atomic service must not deceive, mislead, or coerce users into tapping ads. This includes but is not limited to:
(1) Use full-screen images or videos that contain links for downloads or redirections, misleading users into tapping the content or resulting in accidental taps. Use more than two types of interactive gestures (such as shaking, swiping, or rotating) for each ad unit within the atomic service. For example, configure an ad unit with both shake-to-open and swipe-to-open triggers at the same time.
(2) Contain text, images, or video links that induce users to proceed to other pages.
(3) Deceive, mislead, or coerce users to download, install, or use third-party apps, through methods including but not limited to "Start game now", "Claim money", "Phone lagging", "Battery draining too fast", or "Memory full" without clearly indicating an app download.|
(4) Deceive or mislead users into providing personal information, including but not limited to ID number, face, and fingerprint, through points, rewards, discounts, and others.
(5) Include content that misleads children into tapping on them.
(6) For ads with interaction actions, such as redirecting to a page or a third-party app through phone shaking, your atomic service must clearly indicate the required trigger action and interaction expectation. Do not set high sensitivity that could lower the threshold for determining whether the interaction action has been reached, thereby causing misleading or forceful redirections.

5.4 Ensure that ads in your atomic service can be closed in one tap through a clear, visible, and effective close button. The following are not allowed, including but not limited to:
(1) Provide a false, ineffective, or poorly visible close button (for example, the button too small or hidden).
(2) Contain a misleading or deceptive close button in the ad content.
(3) Delay the display of the close button, or require a countdown before the ad can be closed.
(4) Keep displaying an ad after it is closed.
(5) Require users to enter personal information to close an ad.

5.5 For ad distribution, your atomic service must clearly display information about the app being promoted and its download options. The app can then be downloaded with user consent. The information includes app name, app developer, app version, app features, permission list and their purposes, as well as the content, purpose, method, and scope of collecting and using personal information. Forcing software downloads or bundle installations is prohibited. This includes but is not limited to:
(1) Automatically download, install, or use third-party apps upon a random tap.
(2) Keep the download process running without an option to pause or cancel.
(3) Automatically resume previously paused or canceled download tasks after the atomic service is exited and relaunched.
(4) Fail to keep the app downloaded, installed, or used from the ad page in alignment with the promotional or promised content provided to users.

5.6 To ensure a smooth user experience and align with the streamlined and efficient nature of atomic services, page content should focus on core functions and must not be primarily used for marketing or advertising purposes, such as embedding blank ad units intended for future monetization or delivering business invitation ads. Violation examples:
(1) Displaying floating or overlay ads that occupy more than 50% of a functional page and obstruct functional content.
(2) Displaying two or more advertising elements—such as banner ad units, native ad units, pre-roll ad units, or video ad units—within a single screen is prohibited.

5.7 To ensure a smooth and seamless experience, splash ads must not be displayed when users enter your atomic service.

5.8 When an atomic service is accessed through an intelligent recommendation channel (such as Celia Suggestions), ads—such as splash ads on the main screen—must not be displayed. This ensures users can access atomic service content without interference and enjoy a seamless experience.

目录