ComfortDelGro is a popular taxi-hailing app in Singapore that provides users with convenient E2E taxi-hailing services, ranging from reservation and pickup, to taxi location tracking.
A user can send a taxi-hailing request by obtaining their location. The taxi driver picks up the user according to this location, but the process is undermined by the following issues:
If the user is located in a hilly or canyon-laden urban environment, ComfortDelGro is unable to determine the side of the road that the user is located, due to the poor GPS signal from the user's device.
Since the user location could tend to be inaccurate, the taxi driver may not drive to the user's actual location, which can require extensive back-and-forth communication between the user and driver to resolve. This undermines pickup efficiency, and can even result in cancelled user orders.
Precise user locations via super GPS: With the benefit of super GPS in HUAWEI Location Kit, ComfortDelGro can locate the exact location of a user, even when they are in a hilly or canyon-laden urban environment. In addition, ComfortDelGro has leveraged HUAWEI Map Kit to build an in-app map that can display the user's precise location. This enables both the user and the driver to know the exact location of the other.
Precise roadside positioning: Taxi drivers are able to find users via the displayed user locations, which identify which side of the road the user is within map navigation interface. This avoids the all-too-common scenario of users and drivers missing each other, due to inaccurate positioning, improving the taxi-hailing experience from both the user and driver perspectives.
Reduced development and maintenance costs: HUAWEI Location Kit and Map Kit are easy to integrate, and require only minimal maintenance costs. ConfortDelGro integrated and tested HUAWEI Location Kit, Map Kit, and Push Kit in just 10 days, before releasing the app in HUAWEI AppGallery. This streamlined process reduced the workload required for ComforDelGro to optimize its in-app location-based services, and enabled ComfortDelGro to dedicate its resources toward optimizing its core services.
For ComfortDelGro
HUAWEI Location Kit and Map Kit accurately locate and display the user's location, helping ComfortDelGro improve its location-based services, and reduce associated development and maintenance costs. This in turn helps ComfortDelGro attract more users, who are drawn in by the enhanced taxi-hailing experience.
For users and drivers
High-precision location services free users from the hassle associated with inaccurate positioning. Rich map displays enable users to track the vehicle location in real time, which boosts pickup efficiency for drivers, who can garner more revenue as a result.