Extension Template Fields-Fields-Android-Dynamic Tag Manager

HUAWEI Analytics

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Operation Type	Field	Description
Add event	Event name	The value cannot be empty. The length cannot exceed 256 characters. The value can be a variable reference or a specific value. The value must begin with a letter and can contain digits, letters, underscores (_), and references only.
	Parameters for addition or modification	The key can be a variable reference or a specific value. If you enter a specific value, the value can only contain digits, letters, and underscores (_) and must begin with a letter. The total length of all parameters cannot exceed 65,535 characters. A maximum of 100 parameters are allowed.
	Parameters to be deleted	The key can be a variable reference or a specific value. If you enter a specific value, the value can only contain digits, letters, and underscores (_) and must begin with a letter.
Modify event	New event name	If this parameter is left empty, the original event name will be retained. The length cannot exceed 256 characters. The value can be a variable reference or a specific value. If you enter a specific value, the value can only contain digits, letters, and underscores (_) and must begin with a letter.
	Parameters for addition or modification	The key can be a variable reference or a specific value. If you enter a specific value, the value can only contain digits, letters, and underscores (_) and must begin with a letter. The total length of all parameters cannot exceed 65,535 characters. A maximum of 100 parameters are allowed.
	Parameters to be deleted	The key can be a variable reference or a specific value. If you enter a specific value, the value can only contain digits, letters, and underscores (_) and must begin with a letter.
Block event	-	Specified events will be blocked and not sent to HUAWEI Analytics. Adding and modification events in other tags are not affected.

NOTE

By default, this platform collects the anonymous application identifier (AAID) of the user device. To report events to this platform, you need to notify users of the collection in the privacy statement and obtain consent from the users.

An AAID uniquely identifies a device that installs an app. A unique AAID is allocated to each app on the same device so that statistics can be collected and analyzed for different apps (for example, statistics on the number of active users). In addition, personal data from different apps is isolated to protect user data privacy and security.

Petal Ads

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Field	Description
Association ID	Unique ID generated when the promoted app is associated with the analytics tool. You can obtain the ID by clicking the eye icon in the app tool association list in Petal Ads. The value cannot be empty and can contain a maximum of 1000 characters.
Conversion type	Conversion event type. The value is of the enumerated type and only one option can be selected. The options include Activation, Order placement, Subscription, and Favorites.
Custom parameter	Custom parameters in key-value pair format. The key and value of a custom parameter cannot exceed 1000 characters. Up to 100 key-value pairs are allowed.

NOTE

By default, this platform collects the Open Advertising ID (OAID) and Google Advertising ID (GAID) of the user device. To report events to this platform, you need to notify users of the collection in the privacy statement and obtain consent from the users.

The OAID is a non-permanent device identifier used for personalized advertising. With OAIDs, you will be able to provide personalized ads for users while protecting their personal data privacy. Users can turn on the Disable personalized ads switch on their devices. After the switch is turned on, the OAID will be replaced with a string containing only 0.

The GAID is also a non-permanent device identifier used for personalized advertising. With GAIDs, you will be able to provide personalized ads for users while protecting their personal data privacy. Users can disable the personalized advertising service on their devices. After the service is disabled, DTM will report a GAID containing only 0 to Petal Ads.

Google Analytics: Universal Analytics

Fields in the following table are available only for Android apps.

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Type	Field	Description
Mandatory	Protocol version	Version of the used protocol. Currently, the value is 1. This value changes only when non-backward compatible changes are made. The field value is automatically allocated by the DTM SDK.
	Google Analytics setting	This parameter enables multiple tags to reuse the same Google Analytics setting. You can also select the check box below this parameter to overwrite the original Google Analytics setting with the custom one.
	Tracking ID	Unique ID for tracking data, which is in UA-XXX-Y format. It is provided by Google Analytics. This field cannot be empty.
	Client ID	AAID, which identifies a device. The field value is automatically allocated by the DTM SDK.
	Tracking type	Data report type. Select a value from the drop-down list box. The options include Screen view, Event, Social interaction, Timing, Exception, Transaction, and Product. This field cannot be empty.
	Enable enhanced e-commerce	If you select this option, e-commerce data configured to report to HUAWEI Analytics will be reported to Google Analytics as additional parameters.
Optional	Fields	Custom key-value pairs. You can add multiple key-value pairs. The length of the key or value cannot exceed 1000 characters.
	Custom dimensions	Custom data attributes. The key is the numeric index, which must be a positive integer. Up to 200 dimensions are allowed for a Google Analytics 360 account and 20 for a non-Google Analytics 360 account.
	Custom indicators	Custom data to be measured. The key is the numeric index, which must be a positive integer. The value must be a number. Up to 200 indicators are allowed for a Google Analytics 360 account and 20 for a non-Google Analytics 360 account.
	Content group	Web page content group, which is in key-value pair format. The key must be a positive integer. Up to 5 content groups are allowed. The value is words separated by slashes (/), for example, a/b/c and HUAWEI/phone. Up to 100 words are allowed.
	Enable Google Advertising ID	Select this parameter if you want to integrate the following functions from Google: app installation conversion, audience feature report, audience interest report, and Google Analytics remarketing.
Screen view	Screen name	Name of a screen, for example, home screen or order details screen. This field cannot be empty. The length cannot exceed 1000 characters.
Event	Event type	Type of an event, for example, e-Commerce. This field cannot be empty. The length cannot exceed 150 characters.
	Event operation	Operation of an event, for example, Buy and Pay. This field cannot be empty. The length cannot exceed 500 characters.
	Event label	Label of an event, for example, transaction. The value is entered by you. The length cannot exceed 500 characters.
	Event value	Value of an event, for example, 55. You need to set this parameter to a positive integer.
Social interaction	Social network	Social network, for example, Facebook and Weibo. This field cannot be empty. The length cannot exceed 50 characters.
	Social action	Social interaction action, for example, Follow and Share. This field cannot be empty. The length cannot exceed 50 characters.
	Social action target	Target of social interaction. This value is usually a URL, page name, or others, for example, https://foo.com. This field cannot be empty. The length cannot exceed 1000 characters.
Timing	Timing type	User timing type, for example, View duration. This field cannot be empty. The length cannot exceed 150 characters.
	Timing variable	User timing variable, for example, lookup. This field cannot be empty. The length cannot exceed 500 characters.
	Timing duration	User timing duration, in milliseconds. The value must be an integer, for example, 123. This field cannot be empty.
	Timing label	User timing label, for example, T-PAY-3. The value is entered by you. The length cannot exceed 500 characters.
Exception	Exception description	Description of the exception, for example, DatabaseError. The value is entered by you. The length cannot exceed 150 characters.
Exception	Fatal	Indicates whether the exception is fatal. The value is of the Boolean type. You can select or deselect this field.
Transaction	Transaction ID	ID of a transaction. The length cannot exceed 1000 characters. This field cannot be empty.
	Associated merchant	Store or associated merchant where the transaction is initiated. The length cannot exceed 1000 characters.
	Total revenue	Total revenue or amount of a transaction (for example, 11.99). The revenue or amount includes the freight, tax, and other relevant incomes.
	Total freight	Total freight of a transaction (for example, 5).
	Total tax	Total tax amount of a transaction (for example, 1.29).
	Currency unit	Currency code of a transaction, which complies with ISO-4217, for example, CNY for China's yuan.
Product	Transaction ID	ID of a transaction. The length cannot exceed 1000 characters. This field cannot be empty.
	Product	Product name. The length cannot exceed 1000 characters. This field cannot be empty.
	Price	Product unit price, for example, 11.99. The value must be a number.
	Quantity	Product quantity. The length cannot exceed 1000 characters.
	Code	SKU or product code, for example, I-PC-BIG. The length cannot exceed 1000 characters.
	Category	Product category. The length cannot exceed 1000 characters.
	Currency unit	Currency code of a transaction, which complies with ISO-4217, for example, CNY for China's yuan.
Custom parameter	Fields	Custom key-value pairs. You can add multiple key-value pairs. The length of the key or value cannot exceed 1000 characters.
	Custom dimensions	The key is in cd+Numeric index format, for example, cd1, cd2, and cd200. The numeric index must be an integer ranging from 1 to 200. Up to 20 dimensions are allowed for a non-Google Analytics 360 account. The length cannot exceed 1000 characters.
	Custom indicators	The key is in cm+Numeric index format, for example, cm1, cm2, and cm200. The numeric index must be an integer ranging from 1 to 200. Up to 20 indicators are allowed for a non-Google Analytics 360 account. The value must be a number.

NOTE

By default, this platform collects the anonymous application identifier (AAID) of the user device. To report events to this platform, you need to notify users of the collection in the privacy statement and obtain consent from the users.

An AAID uniquely identifies a device that installs an app. A unique AAID is allocated to each app on the same device so that statistics can be collected and analyzed for different apps (for example, statistics on the number of active users). In addition, personal data from different apps is isolated to protect user data privacy and security.

Google Analytics (Firebase)

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Field	Description
Event name	The value can only contain letters, digits, and underscores (_) and must begin with a letter. The length cannot exceed 40 characters. A maximum of 500 different events are allowed for each app. (Each event name represents a type of event.) The following prefixes are reserved and should not be used: firebase_ google_ ga_ The following event names are reserved and should not be used: ad_activeview ad_click ad_exposure ad_impression ad_query adunit_exposure app_clear_data app_uninstall app_update error first_open first_visit in_app_purchase notification_dismiss notification_foreground notification_open notification_receive os_update screen_view session_start user_engagement
Parameters for addition	The key can only contain letters, digits, and underscores (_) and must begin with a letter. The key can contain up to 40 characters and the value can contain up to 100 characters. A maximum of 25 parameters are allowed for each type of event. The following prefixes are reserved and should not be used: firebase_ google_ ga_

Field

Description

Event name

The value can only contain letters, digits, and underscores (_) and must begin with a letter.
The length cannot exceed 40 characters.
A maximum of 500 different events are allowed for each app. (Each event name represents a type of event.)
The following prefixes are reserved and should not be used:
- firebase_
- google_
- ga_

The following event names are reserved and should not be used:
- ad_activeview
- ad_click
- ad_exposure
- ad_impression
- ad_query
- adunit_exposure
- app_clear_data
- app_uninstall
- app_update
- error
- first_open
- first_visit
- in_app_purchase
- notification_dismiss
- notification_foreground
- notification_open
- notification_receive
- os_update
- screen_view
- session_start
- user_engagement

Parameters for addition

The key can only contain letters, digits, and underscores (_) and must begin with a letter.
The key can contain up to 40 characters and the value can contain up to 100 characters.
A maximum of 25 parameters are allowed for each type of event.
The following prefixes are reserved and should not be used:
- firebase_
- google_
- ga_

Google Ads Remarketing

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Field	Description
Developer token	The value cannot be empty. The length cannot exceed 1000 characters.
Association ID	The value cannot be empty. The length cannot exceed 1000 characters.
App event type	App event name that you set. You can select only one option.
Event name	This field is mandatory when App event type is set to custom, and cannot be set to an event name that already exists in the app event type list.
GCLID	This field is displayed only when App event type is set to session_start, and the length cannot exceed 1000 characters.
Event value	If you select Enable next to this field, the data type is Float for Value, and the value of Currency cannot be empty and can contain up to 1000 characters.
Event data	If you select Enable next to this field, the value of Key or Value cannot be empty and can contain up to 1000 characters.
Product name	The value cannot be empty. The length cannot exceed 1000 characters.
Product version	The value cannot be empty. The length cannot exceed 1000 characters.
Device IP address	The value cannot be empty. The value is an IPv4 or IPv6 address, which can be obtained from a preset variable.

NOTE

By default, this platform collects the OAID of the user device. To report events to this platform, you need to notify users of the collection in the privacy statement and obtain consent from the users.

The OAID is a non-permanent device identifier used for personalized advertising. With OAIDs, you will be able to provide personalized ads for users while protecting their personal data privacy. Users can turn on the Disable personalized ads switch on their devices. After the switch is turned on, the OAID will be replaced with a string containing only 0.

AppsFlyer

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Field	Description
App ID	The value cannot be empty. The length cannot exceed 1000 characters.
Developer key	The value cannot be empty. The length cannot exceed 1000 characters.
AppsFlyer device ID	The value cannot be empty. The length cannot exceed 1000 characters.
Event name	The value cannot be empty. The length cannot exceed 1000 characters.
Event currency	The length cannot exceed 1000 characters.
Event parameters	If an event parameter is added, both Key and Value are mandatory. The length of the key or value cannot exceed 1000 characters.

NOTE

By default, this platform collects the OAID of the user device. To report events to this platform, you need to notify users of the collection in the privacy statement and obtain consent from the users.

The OAID is a non-permanent device identifier used for personalized advertising. With OAIDs, you will be able to provide personalized ads for users while protecting their personal data privacy. Users can turn on the Disable personalized ads switch on their devices. After the switch is turned on, the OAID will be replaced with a string containing only 0.

Adjust

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Field	Description
App token	The value cannot be empty. The value cannot exceed 32 characters. The value can only contain letters and digits.
Event token	The value cannot be empty. The value cannot exceed 32 characters. The value can only contain letters and digits.
Revenue amount	The value cannot be empty. The value ranges from 0.001 to 99,999,999.
Custom parameter	If a custom parameter is added, the length of the key or value cannot exceed 1000 characters.
Add partner parameter	If a partner parameter is added, the length of the key or value cannot exceed 1000 characters.

NOTE

By default, this platform collects the OAID of the user device. To report events to this platform, you need to notify users of the collection in the privacy statement and obtain consent from the users.

The OAID is a non-permanent device identifier used for personalized advertising. With OAIDs, you will be able to provide personalized ads for users while protecting their personal data privacy. Users can turn on the Disable personalized ads switch on their devices. After the switch is turned on, the OAID will be replaced with a string containing only 0.

Kochava Event Tracking

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Operation Type	Field	Description
Installation	Kochava app ID	The value cannot be empty. The length cannot exceed 1000 characters.
	User agent	The length cannot exceed 1000 characters.
	App version	The length cannot exceed 1000 characters.
Event	Kochava app ID	The value cannot be empty. The length cannot exceed 1000 characters.
	Event name	The value cannot be empty. The length cannot exceed 1000 characters.
	Event time	You can select or deselect the check box of this field.
	User agent	The length cannot exceed 1000 characters.
	App version	The length cannot exceed 1000 characters.
	Device version	The length cannot exceed 1000 characters.
	Event parameters	If an event parameter is added, the length of the key or value cannot exceed 1000 characters.

NOTE

By default, this platform collects the OAID of the user device. To report events to this platform, you need to notify users of the collection in the privacy statement and obtain consent from the users.

The OAID is a non-permanent device identifier used for personalized advertising. With OAIDs, you will be able to provide personalized ads for users while protecting their personal data privacy. Users can turn on the Disable personalized ads switch on their devices. After the switch is turned on, the OAID will be replaced with a string containing only 0.

Floodlight Counter

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Field	Description
Advertiser ID	Advertising customer ID.
Group code string	The value cannot be empty. The value can only contain letters and digits. The length cannot exceed 8 characters.
Activity code string	The value cannot be empty. The value can only contain letters and digits. The length cannot exceed 8 characters.
Statistical method	Select an option.
Session ID	This field is displayed only when Statistical method is set to Each session. The value cannot be empty and the length cannot exceed 1000 characters.
Custom variable	If a custom variable is added: You are advised to enter u or u+Integer ranging from 1 to 100 (for example, u, u1, or u2) in the Key text box. You can also enter tran. The value cannot be empty and can contain a maximum of 1000 characters.

NOTE

By default, this platform collects the OAID of the user device. To report events to this platform, you need to notify users of the collection in the privacy statement and obtain consent from the users.

The OAID is a non-permanent device identifier used for personalized advertising. With OAIDs, you will be able to provide personalized ads for users while protecting their personal data privacy. Users can turn on the Disable personalized ads switch on their devices. After the switch is turned on, the OAID will be replaced with a string containing only 0.

Floodlight Sales

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Field	Description
Advertising ID	Advertising customer ID.
Group code string	The value cannot be empty. The value can only contain letters and digits. The length cannot exceed 8 characters.
Activity code string	The value cannot be empty. The value can only contain letters and digits. The length cannot exceed 8 characters.
Revenue amount	The value cannot be empty. The length cannot exceed 1000 characters.
Order ID	The value cannot be empty. The length cannot exceed 1000 characters.
Statistical method	Select an option.
Quantity	This field is displayed only when Statistical method is set to Sold products. The value cannot be empty and the length cannot exceed 1000 characters.
Custom variable	If a custom variable is added: You are advised to enter u or u+Integer ranging from 1 to 100 (for example, u, u1, or u2) in the Key text box. You can also enter tran. The value cannot be empty and can contain a maximum of 1000 characters.

NOTE

By default, this platform collects the OAID of the user device. To report events to this platform, you need to notify users of the collection in the privacy statement and obtain consent from the users.

The OAID is a non-permanent device identifier used for personalized advertising. With OAIDs, you will be able to provide personalized ads for users while protecting their personal data privacy. Users can turn on the Disable personalized ads switch on their devices. After the switch is turned on, the OAID will be replaced with a string containing only 0.

Singular

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Field	Description
API key	The value cannot be empty. The length cannot exceed 1000 characters.
App package name	The value cannot be empty. The length cannot exceed 1000 characters.
Report type	Select an option.
Event name	If Event type is set to Event report, the event name cannot be empty and can contain up to 1000 characters.
Revenue event	If you select Enable next to this field, the data type is Float for Revenue, and the value of Currency cannot be empty and can contain up to 1000 characters.
Custom parameter	If a custom parameter is added, the value of Key or Value cannot be empty and can contain up to 1000 characters.
App name	If Event type is set to Session report, the app name cannot be empty and can contain up to 1000 characters.

Branch

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Type	Field	Description
Basic parameters	App key	The value cannot be empty. The length cannot exceed 1000 characters.
	Event name	Select an option.
	Custom event name	If Event name is set to CUSTOM, the custom event name cannot be empty. Branch recommends that the custom event name contain up to 40 characters including letters, digits, hyphens (-), spaces, and underscores (_) only and do not begin with a hyphen.
User parameters	os_version	The value can be an integer ranging from 0 to 99,999,999.
	developer_identity	The length cannot exceed 1000 characters.
	country	The length cannot exceed 32 characters.
	language	Select an option.
	app_version	The length cannot exceed 1000 characters.
	brand	The length cannot exceed 1000 characters.
	model	The length cannot exceed 1000 characters.
	screen_size	The length cannot exceed 1000 characters. The value is in a format similar to Width x Height. The width and height must be integers.
Event parameters	search_query	The length cannot exceed 1000 characters.
	transaction_id	The length cannot exceed 1000 characters.
	currency	Select an option.
	revenue	The value can be a floating point number ranging from -99,999,999 to 99,999,999, with two decimal places. The value can also be a reference to a Branch custom variable whose data type is Float or Int.
	shipping	The value can be a floating point number ranging from -99,999,999 to 99,999,999, with two decimal places. The value can also be a reference to a Branch custom variable whose data type is Float or Int.
	tax	The value can be a floating point number ranging from 0 to 99,999,999, with two decimal places. The value can also be a reference to a Branch custom variable whose data type is Float or Int.
	coupon	The length cannot exceed 1000 characters.
	affiliation	The length cannot exceed 1000 characters.
	description	The length cannot exceed 1000 characters.
Product parameters	content_schema	Select an option.
	og_title	The length cannot exceed 1000 characters.
	og_description	The length cannot exceed 1000 characters.
	og_image_url	The length cannot exceed 1000 characters.
	canonical_identifier	The length cannot exceed 1000 characters.
	publicly_indexable	The value must be a Branch custom variable whose data type is Boolean.
	locally_indexable	The value must be a Branch custom variable whose data type is Boolean.
	price	The value can be a floating point number ranging from -99,999,999 to 99,999,999. The value can also be a reference to a Branch custom variable whose data type is Float or Int.
	quantity	The value can be an integer ranging from 0 to 99,999,999. The value can also be a reference to a Branch custom variable whose data type is Int.
	sku	The length cannot exceed 1000 characters.
	product_name	The length cannot exceed 1000 characters.
	product_brand	The length cannot exceed 1000 characters.
	product_category	Select an option.
	product_variant	The length cannot exceed 1000 characters.
	rating_average	The value can be a floating point number ranging from -99,999,999 to 99,999,999. The value can also be a reference to a Branch custom variable whose data type is Float or Int.
	rating_count	The value can be an integer ranging from 0 to 99,999,999. The value can also be a reference to a Branch custom variable whose data type is Int.
	rating_max	The value can be a floating point number ranging from -99,999,999 to 99,999,999. The value can also be a reference to a Branch custom variable whose data type is Float or Int.
	creation_timestamp	The value can be an integer ranging from 0 to 9,999,999,999,999,999. The value can also be a reference to a Branch custom variable whose data type is Int.
	exp_date	The value can be an integer ranging from 0 to 9,999,999,999,999,999. The value can also be a reference to a Branch custom variable whose data type is Int.
	keywords	The value must be a Branch custom variable whose data type is Array.
	address_street	The length cannot exceed 1000 characters.
	address_city	The length cannot exceed 1000 characters.
	address_region	The length cannot exceed 1000 characters.
	address_country	The length cannot exceed 32 characters.
	address_postal_code	The length cannot exceed 1000 characters.
	latitude	The value can be a floating point number ranging from -90 to 90. The value can also be a reference to a Branch custom variable whose data type is Float or Int.
	longitude	The value can be a floating point number ranging from -180 to 180. The value can also be a reference to a Branch custom variable whose data type is Float or Int.
	image_captions	The value must be a Branch custom variable whose data type is Array.
	condition	Select an option.
	Custom parameter	The length of the key or value cannot exceed 1000 characters.
Custom parameter	Custom parameter	The length of the key or value cannot exceed 1000 characters.

NOTE

By default, this platform collects the OAID of the user device. To report events to this platform, you need to notify users of the collection in the privacy statement and obtain consent from the users.

The OAID is a non-permanent device identifier used for personalized advertising. With OAIDs, you will be able to provide personalized ads for users while protecting their personal data privacy. Users can turn on the Disable personalized ads switch on their devices. After the switch is turned on, the OAID will be replaced with a string containing only 0.

Facebook Analytics

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Field	Description
App ID	The value cannot be empty. The length cannot exceed 1000 characters.
Report type	Select an option.
Event name	Select an event name if Report type is set to App event.
Custom parameter	The length of the key or value cannot exceed 1000 characters.
Ad type	The length cannot exceed 1000 characters.
Description	The length cannot exceed 1000 characters.
Success	The value is 0 (failure) or 1 (success).
Content type	The length cannot exceed 1000 characters.
Content ID	The length cannot exceed 1000 characters.
Currency	The length cannot exceed 1000 characters.
Registration method	The length cannot exceed 1000 characters.
Product quantity	The value can be an integer ranging from 0 to 9,999,999,999,999,999.
Payment information available	The value is 0 (unavailable) or 1 (available).
Level	The length cannot exceed 1000 characters.
Max score	The value can be an integer ranging from 0 to 9,999,999,999,999,999.
Search string	The length cannot exceed 1000 characters.
Order ID	The length cannot exceed 1000 characters.

NOTE

By default, this platform collects the OAID of the user device. To report events to this platform, you need to notify users of the collection in the privacy statement and obtain consent from the users.

The OAID is a non-permanent device identifier used for personalized advertising. With OAIDs, you will be able to provide personalized ads for users while protecting their personal data privacy. Users can turn on the Disable personalized ads switch on their devices. After the switch is turned on, the OAID will be replaced with a string containing only 0.

Custom Function

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Field	Description
Class path	Full path of the class implementing the com.huawei.hms.dtm.ICustomTag API. The value cannot be empty. The length cannot exceed 1000 characters.
Add	If a parameter is added, the length of the key or value cannot exceed 1000 characters.

Field

Description

Class path

Full path of the class implementing the com.huawei.hms.dtm.ICustomTag API.

The value cannot be empty.
The length cannot exceed 1000 characters.

Add

If a parameter is added, the length of the key or value cannot exceed 1000 characters.

Custom URL

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Field	Description
URL	The value cannot be empty. The length cannot exceed 1000 characters. The value must be valid and begin with http:// or https://.
Reporting method	Event reporting method. The options are as follows: GET: Places the set parameter at the end of the URL. POST (JSON): Places the set parameter in the request body in JSON format, for example, {"v":"1","t":"pageview"}. POST (form-urlencoded): Places the set parameter in the request body in x-www-form-urlencoded format, for example, v=1&t=pageview.
Request header	If a request header is added, the length of the key or value cannot exceed 1000 characters.
Merge original event parameters with specified parameters	Indicates whether to merge the Bundle parameter of the onEvent method with parameters specified under Parameter. By default, this parameter is deselected.
Parameter	If a parameter is added, the length of the key or value cannot exceed 1000 characters.