General

Event Parameters

• REGISTERACCOUNT

  This event is reported when a user registers an account. It can be used to help you analyze user acquisition sources and optimize operations strategies.

  Parameter ID	Name	Type	Mandatory	Description
  REGISTMETHOD	Registration mode	String	No	Registration mode of a user, for example, through email, mobile number, or social media account.
  ACOUNTTYPE	Account type	String	No	Account type of a user, for example, email, mobile number, or social media account.
  TASKID	Task ID	String	No	Marketing task ID.

• REGISTERFAILED

  This event is reported when account registration fails.

  Parameter ID	Name	Type	Mandatory	Description
  REGISTMETHOD	Registration mode	String	No	Registration mode of a user, for example, through email, mobile number, or social media account.
  ACOUNTTYPE	Account type	String	No	Account type of a user, for example, email, mobile number, or social media account.
  TASKID	Task ID	String	No	Marketing task ID.

• BINDACCOUNT

  This event is reported when a user binds the app to an account of another type. It can be used to help you analyze users' sign-in habits and formulate targeted operations strategies.

  Parameter ID	Name	Type	Mandatory	Description
  ACOUNTTYPE	Account type	String	No	Account type bound by a user, for example, email, mobile number, or social media account.
  TASKID	Task ID	String	No	Marketing task ID.

• COMPLETEPURCHASE

  This event is reported after a user completes payment. It can be used to analyze the products or content that users are more interested in, which helps you optimize operations strategies.

  

  For payments completed through IAP, the COMPLETEPURCHASE event does not need to be reported.

  Parameter ID	Name	Type	Mandatory	Description
  PRODUCTID	Product ID	String	Yes	ID of the product added to the shopping cart.
  PRODUCTNAME	Product name	String	Yes	Name of the product added to the shopping cart.
  QUANTITY	Purchase quantity	Long	Yes	Number of units of a product that a user wants to purchase.
  CURRNAME	Currency type	String	No	Revenue currency type. This parameter must be used with REVENUE.
  REVENUE	Revenue	Double	No	Revenue from the transaction. This parameter must be used with CURRNAME.
  PLACE	Location ID	String	No	ID of the product location.
  BRAND	Product brand	String	No	Product brand.
  CATEGORY	Product category	String	No	Product category.
  TASKID	Task ID	String	No	Marketing task ID.

• CANCELCHECKOUT

  This event is reported when a user cancels an ongoing payment of a submitted order. It can be used to analyze the causes of user churn.

  Parameter ID	Name	Type	Mandatory	Description
  REASON	Cancellation reason	String	Yes	Reason for canceling a payment.
  STEP	Check-out step	String	Yes	Current step of a user in the check-out process.
  REVENUE	Revenue	Double	No	Revenue from the transaction. This parameter must be used with CURRNAME.
  CURRNAME	Currency type	String	No	Revenue currency type. This parameter must be used with REVENUE.
  TASKID	Task ID	String	No	Marketing task ID.

• VIPCLICK

  This event is reported when a user taps the button for subscribing to VIP membership. It is used to analyze VIP membership subscriptions.

  Parameter ID	Name	Type	Mandatory	Description
  VIPLOCATION	Button location	String	No	Location of the button tapped by a user for subscribing to VIP membership, for example, on the content page or activity page.
  USERID	User ID	String	No	ID of the user who triggers this event.
  USERLEVEL	User level	String	No	Level of the user who triggers this event.
  TASKID	Task ID	String	No	Marketing task ID.

• VIPFAILED

  This event is reported when a user fails to become a VIP member. It is used to analyze the failure cause.

  Parameter ID	Name	Type	Mandatory	Description
  VIPFAILED	Failure cause	String	No	Reason why VIP membership subscription fails.
  USERID	User ID	String	No	ID of the user who triggers this event.
  USERLEVEL	User level	String	No	Level of the user who triggers this event.
  TASKID	Task ID	String	No	Marketing task ID.

• VIPSUC

  This event is reported when VIP membership subscription succeeds.

  Parameter ID	Name	Type	Mandatory	Description
  VIPTYPE	VIP membership type	String	No	VIP membership type of a user, for example, yearly or monthly membership.
  VIPEXPIREDATE	VIP expiration time	String	No	When a user's membership expires.
  USERID	User ID	String	No	ID of the user who triggers this event.
  USERLEVEL	User level	String	No	Level of the user who triggers this event.
  VIPMONEY	VIP membership fee	Long	No	Payment amount for VIP membership subscription.
  TASKID	Task ID	String	No	Marketing task ID.

• VIEWCONTENT

  This event is reported when a user reads an article or views related content. It can be used to analyze how attractive an article is.

  Parameter ID	Name	Type	Mandatory	Description
  CONTENTNAME	Name	String	Yes	Name of the content viewed by a user.
  CONTENTTYPE	Content type	String	Yes	Type of the content viewed by a user, for example, articles, queries, or rankings.
  SECTION	Section	String	No	Section to which the content viewed by a user belongs.
  REMARK	Description	String	No	Keyword or abstract of the content viewed by a user.
  TASKID	Task ID	String	No	Marketing task ID.

• LIKECONTENT

  This event is reported when a user gives a like to content. It can be used to analyze how attractive the content is.

  Parameter ID	Name	Type	Mandatory	Description
  CONTENTNAME	Name	String	Yes	Name of the content liked by a user.
  CONTENTTYPE	Content type	String	Yes	Type of the content liked by a user, for example, articles, queries, or rankings.
  SECTION	Section	String	No	Section to which the content liked by a user belongs.
  REMARK	Description	String	No	Keyword or abstract of the content liked by a user.
  TASKID	Task ID	String	No	Marketing task ID.

• COMMENTCONTENT

  This event is reported when a user comments on content. It can be used to analyze how attractive the content is.

  Parameter ID	Name	Type	Mandatory	Description
  CONTENTNAME	Name	String	Yes	Name of the content that a user comments on.
  CONTENTTYPE	Content type	String	Yes	Type of the content that a user comments on, for example, articles, queries, or rankings.
  SECTION	Section	String	No	Section of the content that a user comments on.
  REMARK	Description	String	No	Keyword or abstract of the content that a user comments on.
  TASKID	Task ID	String	No	Marketing task ID.

• ADDPRODUCT2WISHLIST

  This event is reported when a user adds a product to favorites. It can be used to analyze products that users are interested in, helping you promote the products to the users.

  Parameter ID	Name	Type	Mandatory	Description
  CONTENTNAME	Name	String	Yes	Name of the content added by a user to favorites.
  CONTENTTYPE	Content type	String	Yes	Type of the content added by a user to favorites, for example, articles, queries, rankings, and products.
  SECTION	Section	String	No	Section of the content that a user comments on.
  REMARK	Description	String	No	Keyword or abstract of the content that a user comments on.
  TASKID	Task ID	String	No	Marketing task ID.

• CHECKIN

  This event is reported when a user checks in after signing in to an app.

  Parameter ID	Name	Type	Mandatory	Description
  DAYS	Consecutive check-in days	Long	No	Number of a user's consecutive check-in days.
  TASKID	Task ID	String	No	Marketing task ID.

• CONTACTCUSTOMSERVICE

  This event is reported when a user contacts customer service personnel to query product details or make a complaint.

  Parameter ID	Name	Type	Mandatory	Description
  REASON	Reason	String	Yes	Reason why a user requests customer service.
  SERVICETYPE	Service type	String	Yes	Type of a service provided for a user, for example, consultation or complaint handling.
  CHANNEL	Contact channel	String	No	Channel for a user to contact customer service personnel, for example, making a phone call or submitting a ticket online.
  TASKID	Task ID	String	No	Marketing task ID.

• SEARCH

  This event is reported when a user searches for content in an app. It can be used with events such as VIEWSEARCHRESULT and VIEWPRODUCT to analyze the accuracy of search results.

  Parameter ID	Name	Type	Mandatory	Description
  SEARCHKEYWORDS	Search keyword	String	No	Keyword for search.
  TASKID	Task ID	String	No	Marketing task ID.

• POST

  This event is reported when a user posts in an app. It can be used to analyze users' social preferences.

  Parameter ID	Name	Type	Mandatory	Description
  POSTID	Post ID	String	Yes	Unique ID of a post.
  CONTENT	Post content	String	No	Post content.
  SECTION	Section	String	No	Section to which a post belongs.
  OPERATION	Operation type	String	Yes	Operation on a post. 1: Publish a post. 2: Reply to a post. 3: Give a like. 4: Follow a post.
  TASKID	Task ID	String	No	Marketing task ID.

• SHAREAPP

  This event is reported when a user recommends or shares an app to a friend.

  Parameter ID	Name	Type	Mandatory	Description
  CHANNEL	Sharing channel	String	No	Channel through which a user shares an app, for example, a social media platform.
  ENTRY	Sharing entry	String	No	Entry through which a user shares an app.
  TASKID	Task ID	String	No	Marketing task ID.

• SHARECONTENT

  This event is reported when a user shares a product or content through a social media channel. It can be used to analyze users' loyalty to your app.

  Parameter ID	Name	Type	Mandatory	Description
  CONTENTTYPE	Shared content type	String	Yes	Type of the content shared by a user.
  PRODUCTID	Shared content ID	String	Yes	ID of the content shared by a user.
  CHANNEL	Sharing channel	String	Yes	Channel through which a user shares the content.
  TASKID	Task ID	String	No	Marketing task ID.

• MODIFYSETTING

  This event is reported when a user modifies an app setting.

  Parameter ID	Name	Type	Mandatory	Description
  TYPE	Setting to be modified	String	Yes	App setting to be modified. 0: others 1: image quality 2: sound effect 3: music 4: vibration 5: difficulty
  OLDVALUE	Old value	String	No	App setting before the modification.
  NEWVALUE	New value	String	Yes	App setting after the modification.
  TASKID	Task ID	String	No	Marketing task ID.

• IMPROVEINFORMATION

  This event is reported when a user completes information.

  Parameter ID	Name	Type	Mandatory	Description
  INFORMATIONTYPE	Information type	String	Yes	Type of the information completed by a user.
  INFORMATION	Content	String	Yes	Content completed by a user.
  TASKID	Task ID	String	No	Marketing task ID.

• PERMISSIONAPPLICATION

  This event is reported when your app applies to a user for a permission, or a user grants or rejects a permission request.

  

  This event only applies to the Android platform.

  Parameter ID	Name	Type	Mandatory	Description
  PERMISSIONNAME	Permission name	String	Yes	Name of the permission your app has applied for. Example: android.permission.READ_PHONE_STATE
  OPERATION	Permission request handling	String	Yes	Permission request handling. 0: The app displays the permission request page. 1: The app cannot use the permission. 2: The app can use the permission only when a user is using the app. 3: The app can always use the permission.
  TASKID	Task ID	String	No	Marketing task ID.