目录

Version Change History

Analytics Kit 6.12.0 (2023-08-31)

New Features

Added the Time period distribution report to Event analysis > Event distribution analysis.

Modified Features

  • Increased the maximum number of pages supported by Management > Pages to 1500.
  • Added the function of searching for an app through the App drop-down list box.

Analytics Kit 6.11.0 (2023-08-01)

New Features

Added the following cards:

  • Top 10 user sources card on the Project overview page
  • Top 10 new user sources and Trend of new user sources cards on the New users page
  • Top 10 active user sources and Trend of active user sources cards on the Active users page
  • Top 10 user sources and Trend of user sources cards on the Launch analysis page

Modified Features

  • Adjusted the menu item sequence.
  • Separated App from the filter. If no app is selected, data of the current project is displayed.

Analytics Kit 6.10.1 (2023-05-31)

Modified Features

  • Optimized the Marketing activities and User quality pages as follows:
    • Added the function of querying data of the last 31 days through the date filter.
    • Added tips for Events, Users, and Amount on the Marketing activities page, and added tips for Events, Users, Amount, and Conversion rate on the User quality page.
  • Optimized the Project overview page as follows:
    • Added cards to display trends in key indicators, such as the numbers of active users, new users, and average launches.
    • Replaced New user analysis and Paid traffic distribution in the User acquisition card with the Paid traffic distribution card.
    • Optimized Download channel in the User acquisition card by displaying the former as an independent card.
    • Added the New users dimension to the App version analysis card.
  • Optimized the Activity analysis page as follows:
    • Added Total launches and Average launches to the Launches card.
    • Added Total sessions and Sessions per user to the Sessions card.
    • Added Total page views and Page views per user to the Page views card.
    • Added Total access duration and Session duration per user to the Access duration card.

Deleted Features

Deleted the User acquisition, User activity, Launch analysis, and Total revenue cards from the Project overview page.

Analytics Kit 6.10.0 (2023-03-06)

New Features

Added the function of searching for an ad campaign and ad task by ID on Marketing analysis, User quality, Conversion analysis, and the filter.

Deleted Features

  • Removed the membership expiration distribution card from Industry analysis.
  • Removed the push attribution card from Conversion analysis.
  • Removed the user lifecycle function (only for projects whose data processing location is Germany).
  • Removed the online audience creation function (only for projects whose data processing location is Germany).
  • Deleted the link ID from events to be sent back.

Analytics Kit 6.9.1 (2023-01-13)

New Features

Added the oaid, oaid_source, and _oaid_tracking_flag parameters to the API for reporting user behavior.

Analytics Kit 6.9.0 (2022-12-08)

New Features

  • Added the Explore page to support custom funnel, attribution, and session path analysis reports, meeting multi-dimensional analysis requirements in multiple scenarios.
  • Added support for approximate query of reports with large amounts of data for the selected time period.

Modified Features

  • Optimized the Marketing activities analysis report to meet data query requirements in more scenarios.
  • Optimized the User quality analysis report to meet data query requirements in more scenarios.
  • Adjusted menus and functions as follows:
    • Deleted level-2 menus Retention analysis, Funnel analysis, and Attribution analysis, as well as their submenus.
    • Moved the New user retention and Active user retention menus to the HUAWEI Analytics > User analysis > Retention analysis menu.
    • Moved the Funnel analysis menu to the HUAWEI Analytics > Explore menu.
    • Moved the Event attribution analysis menu to the HUAWEI Analytics > Explore menu.
    • Moved the Marketing attribution analysis menu to the HUAWEI Analytics > Behavior analysis > Conversion analysis menu.
    • Deleted the control for selecting events and pages to be analyzed (the switch for hiding automatically collected events is retained) on the Session path analysis page, and moved the control to the HUAWEI Analytics > Explore page.

Analytics Kit 6.8.0 (2022-10-11)

New Features

  • Added industry template and analysis report for general games under industry analysis, and added the service region template and analysis report for trading card and MMO games.
  • Added the marketing activity report, for you to view information on impressions and clicks brought by ad tasks.
  • When data is queried by device only on the Event analysis, Page analysis, and Session path analysis pages, the Session acquisition condition is added in the filter component to support web attribution and session-level attribution.
  • Added the Hide automatically collected events switch on Event path on the Session path analysis page.
  • Supported sampling analysis, which allows you to sample a percentage of data for analysis.

Modified Features

  • Optimized the Marketing analysis menu to add submenus Marketing activities and User quality, and migrated the original marketing analysis function to the User quality page.
  • Migrated Marketing channel, Marketing media, and Ad campaign from User attribute to User acquisition.
  • Selected $LaunchApp by default when you choose Petal Ads to receive the conversion events.

Deleted Features

Deleted the event tracking template for guild systems and the Guild system card from Industry analysis.

Analytics Kit 6.7.0 (2022-08-17)

New Features

  • Added attribution analysis of AppGallery Paid Promotion (available only outside the Chinese mainland).
  • Added the marketing analysis report for you to view indicators by marketing channel, ad campaign, or ad task.

Modified Features

  • Optimized Real-time overview as follows:
    • Added the View solution link to User analysis and Event analysis when no data is available.
    • Optimized the display of the User analysis and Event analysis cards.
    • Used the same font size for data in the Attribute distribution card.
  • Optimized event management by selecting or deselecting $CurrName by default when you select or deselect $Revenue or $Amount during event parameter registration.
  • Optimized the payment analysis card under Industry analysis by changing Day-7 retention rate of paying users to Paying user day 1 retention rate.
  • Changed the parameter used to obtain the API address from defaultCollectorUrl to defaultApiUrl.
  • Optimized the ad attribution analysis report under Marketing attribution analysis.
  • Added the function of sending back the activation event to Petal Ads by default without the need of configuration.
  • Optimized the style of some pages and added the solution for the scenario where no data is available.
  • Optimized the payment event statistics method by changing the payment events used by your app on the Analysis settings page.

Deleted Features

  • Deleted the Industry analysis switch from the Enable HUAWEI Analytics and Analysis settings pages, and deleted content related to industry comparison and the industry benchmark.
  • Deleted the function of synchronizing an audience to Petal Ads.

Analytics Kit 6.6.0 (2022-07-13)

New Features

  • Added the function of querying event report details by day, week, or month on the details page of a specific event.
  • Added the function of saving churned users as an audience for retention analysis.
  • Added the user profiling report to describe an audience in various dimensions.
  • Added the Page access in each time segment report to Page analysis.
  • Added the function of sending back day 1, day 3, and day 7 retention data to Petal Ads along with conversion events.
  • Added ad revenue analysis to attribution analysis.

Modified Features

  • Adjusted the Audience analysis menu as follows:
    • Changed Audience analysis to Audience insight.
    • Added User grouping and User profiling under Audience insight, and moved the list of audiences to the User grouping page.
  • Optimized uninstallation analysis as follows:
    • Moved functions of the original Uninstalls analysis page to the Overview page.
    • Added the function of querying the trend card by day, week, or month on the Overview page.
  • Allowed the filter and time settings to take effect for all content on some pages.
  • Added a threshold reminding message on the Event management page, and displayed the platforms supported by automatically collected events on the Event management page.
  • Added the Launches/Percentage indicator and changed Users and User percentage to Users/Percentage on the Project overview page.

Analytics Kit 6.5.0 (2022-05-26)

New Features

  • Added the ad attribution report to the details page under Marketing attribution analysis.
  • Added label tips and status (new or updated) to the audience creation page.
  • Allowed advertisers to select the default payment event on the Analysis settings page to calculate revenue.

Modified Features

  • Optimized the audience analysis report by adding the Add button to the Attribute distribution area, supporting the display of custom user attributes.
  • Optimized the process of enabling Analytics Kit.
  • Optimized the batch operations for event management and page management, and changed the file format for batch operations from CSV to Excel.
  • Marked the following automatically collected events as conversion events by default on the Event management page: $InAppPurchase, $LaunchApp, and $AppFirstOpen.

Analytics Kit 6.4.1 (2022-03-22)

New Features

  • Added Last 30 days to New users and Active users on the Project overview page.

Modified Features

  • Optimized project overview by combining the Install attribution and User acquisition cards and adjusting the card layout.
  • Optimized audience analysis in the following aspects:
    • Adjusted the display of the Overview card for each preset audience.
    • Adjusted the analysis report display for audiences that are created based on the uninstallation event or uninstallation label.
    • Adjusted the analysis report display for audiences whose update frequency is set to Once only.
  • Optimized event attribution analysis by changing Conversions to Effective event occurrences and adding Total conversions.
  • Optimized data export by allowing you to submit a ticket online using a template to apply for data export.

Deleted Features

Deleted indicators about the installation event from event analysis and removed the installation event from audience creation and funnel creation.

Analytics Kit 6.4.0 (2022-01-28)

New Features

  • Added the function of sending back quick app conversion events.
  • Added the OS attribute to Adding a Filter.
  • Added the deletion and batch deletion functions to Export Data.
  • Added the page grouping function to Pages.
  • Added the Python SDK and Node.js SDK for you to quickly use the API capabilities.

Modified Features

  • Optimized time period selection on the Funnel analysis page by graying out days prior to funnel creation.
  • Optimized the OS version card on the Project overview, Event analysis, Uninstalls analysis, Payment analysis, and Audience analysis pages.
  • Optimized real-time overview by adjusting the sequence of the selection boxes, supporting fuzzy search, and adjusting the layout of the attribute distribution card.
  • Combined the Session path analysis and Page path analysis pages, and deleted the previous Page path analysis menu.
  • Optimized the industry change and event migration functions to facilitate event tracking.
  • Optimized the Page analysis page by displaying data of all pages in a table.
  • Optimized data export by allowing you to set a task name during task creation.
  • Changed the App crash analysis card to a pie chart on the Project overview page.
  • Changed New users yesterday in the drop-down list of the User characteristics card on the Project overview page to New users in last 30 days.
  • Optimized the user lifecycle customization function by deleting user attributes from the Mature card, which were required for adding a conversion event.
  • Added the task_name parameter to the request body of the RESTful API for creating a data export task.

Analytics Kit 6.3.2 (2021-12-06)

New Features

  • Added the function of synchronizing an audience to Petal Ads.
  • Added the server SDK for you to quickly use the API capabilities.

Modified Features

  • Optimized funnel analysis. In earlier versions, parameter values of an event must be manually entered during funnel creation, while in this version, the values can be selected.
  • Optimized event attribution analysis. In earlier versions, parameter values of an event must be manually entered during attribution analysis task creation and editing, while in this version, the values can be selected.
  • Added access duration displayed in seconds to activity analysis.
  • Optimized the Tracing by coding and Event mapping pages.
  • Optimized audience analysis by adding the function of selecting another audience on the audience analysis details page to view its report.
  • Optimized install referrer by adding the name and description to the install referrer creation and editing windows.
  • Optimized marketing attribution analysis by adjusting the details table displayed when the period-on-period data is shown.
  • Optimized the paying user details table on the Payment analysis page.
  • Optimized the paid traffic details table on the Paid traffic page.
  • Optimized uninstallation analysis.

Analytics Kit 6.3.0 (2021-10-14)

New Features

Modified Features

  • Optimized event management by improving the UI for adding an event.
  • Optimized session path analysis, enabling event filtering by event group.
  • Optimized event analysis by adding Events per session to the report and adjusting the card display style.
  • Optimized audience analysis by improving the UI for audience creation and adding the function of estimating users who satisfy the conditions specified for an audience.
  • Added the function of downloading card details on the Event analysis, Uninstalls analysis, Paid traffic, Payment analysis, and Audience analysis pages.
  • Added the function of template-based event tracking configuration across industries to intelligent data access.
  • Added the function of visual event tracking on the Intelligent data access > Tracing by coding page, while in earlier versions, you needed to go to Dynamic Tag Manager to configure visual event tracking.
  • Optimized data management under intelligent data access by improving the UI for adding an event.

Analytics Kit 6.2.0 (2021-08-31)

New Features

Modified Features

  • Added attribution analysis of event parameters to event attribution analysis.
  • Changed the status of the By user ID and device option to unavailable when no user ID is reported.
  • Optimized audience analysis in the following aspects:
    • Optimized the UI by displaying reports in different dimensions horizontally.
    • Added the brand dimension.
  • Optimized the UI of uninstallation analysis by displaying reports in different dimensions horizontally.
  • Added user distribution by attribute to payment analysis.
  • Added user distribution by attribute to paid traffic analysis.
  • Enhanced the intelligent data access function.

Deleted Features

  • Deleted the section "Querying the Export Task Status (to Be Deprecated)" under "REST" from the API Reference.
  • Deleted the section "Querying the Deletion Task Status (to Be Deprecated)" under "REST" from the API Reference.

Analytics Kit 6.1.0 (2021-07-26)

New Features

  • Added vocational and adult education analysis reports.
  • Added the function of informing users of new features.
  • Added the function of selecting a statistical period when Update frequency is set to Every day during audience creation under Audience analysis.

Modified Features

  • Optimized the install attribution card on the Project overview page, and allowed you to save paid traffic or organic traffic as an audience with one click.
  • Modified the description of TOO_MANY_RECORDS, and added a note to event_id. According to the note, only predefined and custom events can be exported. For details, please refer to Data Export.
  • Added a message to the Project overview page to explain why a report contains no data.

Analytics Kit 6.0.0 (2021-06-16)

New Features

  • Added the paid traffic analysis report.
  • Added the payment analysis report.
  • Added a wizard to intelligent data access. For details, please refer to Overview.
  • Added the function of debugging web and quick apps to intelligent data access. For details, please refer to Verify Tracing Events.

Modified Features

  • Optimized event creation and editing on the Management > Events page.
  • Optimized data export to support data filtering and export by event.
  • Optimized the page for enabling Analytics Kit.
  • Optimized the User details page of Audience analysis by changing Location distribution to Country/Region distribution.
  • Optimized the Uninstalls analysis page by changing Locations to Countries/Regions.
  • Added debugging of web and quick apps on the App debugging page.
  • Optimized the Launch method card on the Project overview page by providing a link to the question No data is displayed in the Launch method card on the Project overview page. Why?.
  • Optimized intelligent data access by removing duplicate event tracking configurations and adding the Report column.

Analytics Kit 5.3.1 (2021-05-17)

New Features

Modified Features

  • Added the following indicators to channel analysis: Launches, Average usage duration per app launch, Daily usage duration, and Payment conversion rate. You can select a specific channel to view its indicator details.
  • Deleted the function of disabling Analytics Kit for a specific app on the Management > Apps page.
  • Changed All users to Total users in the version distribution analysis report.
  • Optimized session path analysis by allowing you to set a start or end event, as well as events that can be used for analysis.
  • Optimized event management by adding the function of managing events by group.
  • Optimized page management by supporting batch editing of page data.
  • Modified the data export description by adding request_id to the data export callback result.

Analytics Kit 5.3.0 (2021-04-29)

Modified Features

  • Changed Data sharing to Audience sharing on the Analysis settings page.

  • Stopped the evolution of the API described in the "Querying the Export Task Status (to Be Deprecated)" section. You are advised to use the API described in Querying the Export Task Status.
  • Stopped the evolution of the API described in the "Querying the Deletion Task Status (to Be Deprecated)" section. You are advised to use the API described in Querying the Deletion Task Status.

Analytics Kit 5.2.0 (2021-03-04)

New Features

  • Added the channel analysis report.
  • Added videos about user analysis, distribution by version, event analysis, and user lifecycle.
  • Added the function of analyzing quick apps. You can use the filter to search for a quick app by app name.
  • Added the function of selecting Prediction audience when you add an audience on the Audience analysis page.
  • Added a video about Analytics Kit on the AppGallery Connect homepage.

Modified Features

  • Optimized the install attribution report by displaying the percentages of paid traffic and organic traffic. For details, please refer to Using Activation Attribution.
  • Added the Platform, Audience, and App dimensions for conditional comparison.
  • Changed New users (average in last 7 days), Next-day new user retention rate (average in last 7 days), and Active users (average in last 7 days) on the Custom overview > Create overview page and those on the Project overview page to New users (yesterday), Day 1 retention rate (yesterday), and Active users (yesterday), respectively.
  • Added the message "Currently, attribution analysis is supported only for Push tasks" on the Marketing attribution analysis page.

Analytics Kit 5.1.0 (2021-01-04)

New Features

  • Added the funnel analysis and retention analysis demo videos.
  • Added the event analysis and funnel analysis reports on the Custom dashboard page.
  • Added the New users (yesterday), Active users (yesterday), and Average use duration (yesterday) indicators on the Custom dashboard page.

Modified Features

  • Optimized the industry analysis report, and added indicator descriptions and links.
  • Optimized the restrictions on lost users and inactive users in the user lifecycle as follows:
    • Minimum number of consecutive days a user does not use the app in the inactive phase: 1 for the lower threshold and 2 for the upper threshold.
    • Minimum number of consecutive days a user does not use the app in the lost phase: 2 for the lower threshold.
  • Optimized the page analysis report to support selection of expected pages.
  • Optimized the display of the event management, page management, and user attribute management pages.
  • Supported the OR operator for adding a funnel.
  • Enhanced page management with the functions of disabling or enabling pages, and hiding pages that have been disabled.
  • Optimized the filter and conditional comparison function to support comparison based on a specific indicator as well as comparison between different values of the same user attribute.

Analytics Kit 5.0.5 (2020-11-09)

New Features

  • Supported analysis specific to the e-commerce and game industries.
  • Supported batch page adding and page name editing.
  • Provided the Copy button on the attribution analysis page to copy an attribution model with one click.
  • Added a video demo for audience analysis.

Modified Features

  • Optimized funnel analysis with the support for associated switching of comparison indicators and comparison under the same conditions.
  • Provided only the first launch time, last interaction time, new user ID, and sign-in status in the user attribute filter when you switch to By user ID and device for analysis.
  • Supported a maximum of 10 dimensions for the user attribute filter and a total of 20 values for each dimension.

Analytics Kit 5.0.4 (2020-09-27)

New Features

  • Added the Install referrer menu under Management, and added the install attribution card to Project overview to support user source analysis and audience segmentation.
  • Divided Attribution analysis into Event attribution analysis and Marketing attribution analysis. If you turn on Mark as conversion event for an event, attribution analysis is automatically performed based on the event to generate an attribution report.
  • Added the Launch analysis card, which displays callers and number of users in the last 30 days.
  • Provided guidance for you to configure items such as industry analysis, data sharing, and default ID when you enable Analytics Kit.
  • Added descriptions of parameters on some cards in AppGallery Connect.

Modified Features

  • Changed App type to Platform in Add filter on the Project overview page.
  • Added the event name in the title of the event details page, for example, App Installation event analysis details.
  • Changed the validity period of the download link from 2 hours to 48 hours after successful data export.
  • Optimized the description of some indicators.

Analytics Kit 5.0.3 (2020-08-27)

New Features

Supported integration of the Analytics SDK with JavaScript web apps.

Modified Features

  • Removed the page exit event from the real-time monitoring and event analysis reports. Page exit events reported in versions earlier than 5.0.3 are retained.
  • Provided the codelab and operation guide for the data export API.
  • Optimized app version analysis with app version comparison as well as support for querying the number of startup times by all users, new users, and active users.
  • Optimized installation source analysis.

Analytics Kit 5.0.2 (2020-07-27)

Modified Features

  • Updated the Custom dashboard page with an optimized UI and on-demand configuration of indicators and cards.
  • Canceled the time segment selection for creating an audience on the Audience analysis page.
  • Added the filter function for user analysis in each phase of the user lifecycle, and added winback potential forecast for the Lost phase.
  • Optimized funnel analysis to support reuse of an event in different steps, change of the event sequence, and one-click copy of a funnel.
  • Optimized the data export function by providing a message to indicate the number of events to be exported and display the export status and details.

Analytics Kit 5.0.1 (2020-06-29)

New Features

Supported cross-platform analysis.

Modified Features

  • Optimized the SDK version for Android, and renamed the plugin analytics.
  • Optimized the filter function in analysis models.
  • Optimized the legend in analysis reports in such a way that green indicates an increase and red indicates a decrease in locations outside China.
  • Added value forecast and churn forecast for mature users and winback potential forecast and churn forecast for inactive users in the user lifecycle analysis reports.
  • Enhanced the audience analysis function.

Analytics Kit 5.0.0 (2020-05-27)

New Features

  • Supported integration of the Analytics SDK with iOS mobile apps.
  • Supported collection of API call statistics on the device side.
  • Supported unified domain names for open APIs.

Modified Features

  • Supported calculation of the incremental audience in real time based on real-time events. The calculation result can be directly used by services such as A/B Testing, App Messaging, and Push Kit.
  • Added potential forecast and churn forecast to beginner analysis in the user lifecycle model.
  • Added tracking and analysis of event parameters to the funnel analysis model for refined operations.
  • Supported management and deletion of debugging devices for the app debugging function.
  • Supported filtering of data reported by the devices that have reported data in Debug mode from all analysis reports.
  • Supported startup times analysis and startup time period analysis for the startup analysis function.
  • Enhanced the attribution analysis function.
  • Optimized the event metadata query API.
  • Added indicator descriptions and optimized the UI for the page analysis function.
  • Optimized the process of enabling Analytics Kit.
  • Optimized filters for the event analysis function.
  • Optimized the UI of the save and help buttons on the custom overview page.
  • Optimized event parameter management.
  • Optimized the menu bar.
The menu bar changes are as follows.

Level-1 Menu

Level-2 Menu

Level-3 Menu

Original Menu

HUAWEI Analytics

Overview

App Overview

Dashboard - App overview

HUAWEI Analytics

Overview

Custom dashboard

Dashboard - Custom dashboard

HUAWEI Analytics

Overview

Real-time monitoring

Real-time analysis

HUAWEI Analytics

User analysis

New users

User analysis - New users

HUAWEI Analytics

User analysis

Active users

User analysis - Active users

HUAWEI Analytics

User analysis

Revisit users

User Behavior - Revisit analysis

HUAWEI Analytics

User analysis

Distribution by version

App version analysis

HUAWEI Analytics

Behavior analysis

Event analysis

Event analysis

HUAWEI Analytics

Behavior analysis

Page analysis

User Behavior - Page analysis

HUAWEI Analytics

Behavior analysis

Launch analysis

User analysis - Startup times

HUAWEI Analytics

Behavior analysis

Session path analysis

Path analysis - Session path

HUAWEI Analytics

Behavior analysis

Activity analysis

User Behavior - Activity analysis

HUAWEI Analytics

Audience analysis

-

Audience analysis

HUAWEI Analytics

User lifecycle

Overview

User lifecycle - Overview

HUAWEI Analytics

User lifecycle

Beginner

User lifecycle - Beginner

HUAWEI Analytics

User lifecycle

Growing

User lifecycle - Growing

HUAWEI Analytics

User lifecycle

Mature

User lifecycle - Mature

HUAWEI Analytics

User lifecycle

Inactive

User lifecycle - Inactive

HUAWEI Analytics

User lifecycle

Lost

User lifecycle - Lost

HUAWEI Analytics

Funnel analysis

-

Funnel analysis

HUAWEI Analytics

Retention analysis

New user retention

Cohort Retention - New user retention

HUAWEI Analytics

Retention analysis

Active user retention

Cohort Retention - Active user retention

HUAWEI Analytics

Attribution analysis

-

Attribution analysis

HUAWEI Analytics

Manage

Events

Manage - Event

HUAWEI Analytics

Manage

User attributes

Manage - User attributes

HUAWEI Analytics

Manage

Pages

Manage - Pages

HUAWEI Analytics

Manage

Export data

Manage - Data export

HUAWEI Analytics

Manage

App debugging

App debugging

HUAWEI Analytics

Manage

Analysis settings

Analysis settings

HUAWEI Analytics

Manage

Apps

N/A (This page is newly added.)

Analytics Kit 4.2.14 (2020-04-17)

New Features

  • Added the forecast function to user lifecycle analysis.
  • Added the function of automatically collecting App Linking events.
  • Added the function of automatically collecting InAppMessaging events.
  • Added the function of automatically collecting entry and exit Fragment events.
  • Added the function of exporting event data.
  • Supported importing of custom user attributes from AppGallery Connect.

Modified Features

  • Optimized the predefined events of e-commerce apps.
  • Optimized the method of creating audiences by using numeric fields to perform aggregation calculation.
  • Optimized SDK result codes.
  • Optimized the attribution analysis report.
  • Optimized the industry analysis capability to support industry trend analysis and industry category drill-down analysis.
  • Optimized the comparison analysis capability.
  • Optimized the session path analysis capability to support viewing path analysis reports for specific events.

Analytics Kit 4.2.13 (2020-03-15)

New Features

  • Supported the session-based path analysis function to present user behavior statistics in a Sankey diagram, helping analyze the sources and destinations of users in apps and gain insight into their motives.
  • Provided the user lifecycle model to analyze the user growth and conversions at every stage of the lifecycle, helping accurately detect the most effective user attraction channels, increase user engagement, and fuel the growth of high-value users.
  • Supported comparative analysis on active users, new users, funnels, retention of new users, and retention of active users.
  • Added the Industry benchmark card on the App overview page to show the comparisons between key operations indicators of your app and industry standards, helping evaluate the level of your app in the industry and providing you with solid data support for your app improvement.
  • Added the function of analyzing the number of startup times.
  • Added the Revenue card on the App overview page to analyze sales revenue and average revenue per paying user (ARPPU).
  • Added the system-level user attribute: last interaction time.
  • Provided the React Native SDK for apps developed based on the React Native framework to integrate Analytics Kit.
  • Added the function of automatically collecting ad-related events of apps that provide ad slots.

Modified Features

Optimized the new user analysis report by adding the total number of app users.

Analytics Kit 4.2.12 (2020-02-12)

New Features

  • Added the function of saving users in retention analysis as an audience so that you can perform in-depth personalized analysis on or push messages to new retained users and active retained users in a specified period.
  • Added the function of saving the inflow or outflow users in funnel analysis as an audience. In this way, you can perform in-depth personalized analysis on the users who flow in to or out of the funnel at a certain step within a period of time or push messages to the users.
  • Supported identification of users by user ID.

    The user identification mode has a great impact on the accuracy of user behavior analysis, especially on user-related analysis functions such as funnel, audience, and retention. In this version, the function of identifying users by user ID is added to meet your analysis requirements.

  • Supported custom display of default event analysis cards so that you can find what you want quickly.
  • Added crash indicators, including the number of crashes, number of affected users, and crash rate to the app version analysis report to help you collect statistics on the stability of each version.
  • Supported page analysis. By analyzing the access trend, page views, and stay duration of different pages in an app, you can determine the importance of each page and provide data support for page optimization strategies.

Modified Features

  • Optimized the UI of the event analysis report, audience analysis report, funnel analysis report, and app version analysis report to improve user experience.
  • Supported display of device models by their marketing names, which improves the readability of the analysis report.
  • Optimized the description of parameters on the page for enabling Analytics Kit.
  • Provided three predefined funnel templates, including the registration conversion funnel, e-commerce conversion funnel, and search conversion funnel. You can use any of these templates to create a funnel.
  • Added information on the app debugging page for the failure to collect the AAID, helping you quickly resolve the problem.
  • Added the percentage of a specific item in all related items (for example, the percentage of devices of a specific model in all devices) for parameter analysis in event analysis.
  • Updated the App overview page by adding the User features card, deleting the New user features and Active user features cards, and optimizing the UI.
  • Optimized the data export and deletion capabilities in compliance with GDPR.

Analytics Kit 4.2.11 (2019-12-20)

New Features

  • Added the attribution analysis function.

    The attribution analysis of an in-app event is used to measure the contribution of a to-be-attributed event (for example, a push message tap event) to the target conversion event (for example, a purchase event). You can define target conversion events and to-be-attributed events and select an attribution model to generate an attribution analysis report. This helps identify the marketing channel conversion effect and adjust strategies in a timely manner.

  • Added the Crash analysis and Real-time analysis cards on the App overview page.
  • Added the function of automatically collecting three types of push events, including the push message display event (DISPLAYNOTIFICAITON), push message tap event (CLICKNOTIFICATION), and push message clear event (CLEARNOTIFICATION).
  • Supported integration with A/B Testing and Remote Configuration.
  • Supported automatic collection of four system-level events: app installation (INSTALLAPP), app uninstallation (UNINSTALLAPP), data clearance (CLEARDATA), and cache clearance (CLEARCACHE).
  • Added the function of automatically collecting sign-in (SIGNIN) and sign-out (SIGNOUT) events for accounts of Account Kit.
  • Added the metadata management function. You can manage events and user attributes on the metadata management page.

Modified Features

  • Optimized data processing location settings.
  • Added the link to the help document on the UI, and optimized the dashboard customization function.
  • Supported setting of the data retention period to 6 months, 9 months, or 14 months. The data will be deleted after the retention period expires.
  • Optimized the method of managing event metadata and attribute metadata, with batch import supported.
  • Supported export of analysis reports in tables for further analysis.
  • Optimized the function use tips and table/chart UI design.

Analytics Kit 4.2.9 (2019-10-17)

New Features

  • Provided the app overview page to present core data indicators of an app in a centralized manner.
  • Released the app version analysis function. The app version analysis report helps you understand the app adoption rate (that is, users who install the latest version/all users of the app), interaction, and stability, helping you optimize the version policy.

Modified Features

  • Optimized the app debugging function by allowing you to select a debugging device by name.
  • Optimized the description of some indicators.

Analytics Kit 4.2.7 (2019-06-18)

New Features

  • Released the SDK version for Android.
  • Launched Analytics Kit.
  • Provided the configuration function to manage Analytics Kit settings.
  • Supported management of custom events.
  • Supported management of custom user attributes.
  • Supported the app debugging function. During app development, the product manager and technical team can cooperate with each other through app debugging to verify data reporting, preventing event missing and event attribute setting errors.
  • Supported the real-time analysis function. The counts and proportions of the hottest events, event parameters, and parameter values are displayed based on real-time events that are reported. Real-time analysis helps product managers and operations managers understand the effect after marketing and product improvement.
  • Supported the event analysis function. Automatically collected, predefined, and custom events are supported. Supported aggregation of reported event data by event ID. You can view the event overview and event analysis details.
  • Supported custom parameter reports.
  • Provided the behavior analysis function, including activity analysis and revisit analysis, to help you understand the dependency of users on products and the capability of retaining users through operations activities or new product features.
  • Provided the audience analysis function. By analyzing audiences, you can understand the attractiveness of your product to users and formulate different operations strategies for different audiences to improve user experience and operations efficiency.
  • Provided the funnel analysis function. By customizing user behavior funnels, you can analyze the conversion rate of key steps in services and identify key nodes that affect user experience and conversion, providing a basis for product optimization.
  • Provided the retention analysis function. The retention rate represents users' continuous interest in a product and is one of the main indicators for measuring the core value of the product. Through retention analysis, you can understand the continuous attraction of your product to users.
  • Provided the dashboard customization function. You can display some core indicators in a report as required to quickly learn the data of your app.
  • Supported configuration of audiences for the HUAWEI Cloud Message (HCM) service. Messages can be pushed to these audiences you create.
  • Optimized Analytics Kit to comply with GDPR requirements.

[h2]Documents of Earlier Versions

Analytics Kit 5.0

Analytics Kit 4.0

Analytics Kit 3.0