HUAWEI Ads Kit provides the open advertising identifier (OAID) and install referrer capabilities for advertisers to deliver personalized ads and attribute conversions.
An OAID is a non-permanent device identifier. You can use the OAID to provide personalized ads for users while protecting their privacy. In addition, you can cooperate with third-party tracking platforms to use OAIDs for conversion attribution.
You can obtain a user's OAID and setting of Disable personalized ads through open APIs provided by Huawei.
If the user turns off Disable personalized ads, you can use the OAID to trace and recommend personalized ads, improving advertising precision.
If the user turns on Disable personalized ads, serving personalized ads based the OAID is not allowed, but you can still serve non-personalized ads to the user.
You can obtain app install referrers through APIs provided by Huawei and use them to attribute conversions to different promotion channels.
A user can choose to reset the OAID and turn on Disable personalized ads under Settings > Privacy > Ads and Privacy or Settings > Security & privacy > More settings > Device identifier of their devices, to protect the privacy of their personal data.
If a user resets the OAID, a new OAID is generated. Then, you can only obtain this new OAID.
If a user turns on Disable personalized ads, no personalized ads will be sent to the user, but the user can still receive non-personalized ads.
If a user turns off Disable personalized ads, the user can receive personalized ads.