Ads Kit leverages the vast user base of Huawei devices and Huawei's extensive data capabilities to provide you with Petal Ads Publisher Service, helping you monetize traffic. In addition, it provides the advertising service for advertisers to deliver personalized campaigns or commercial ads to Huawei device users.
Petal Ads Publisher Service is a monetization service that leverages Huawei's extensive data capabilities to display high-quality ad content in your apps to the vast user base of Huawei devices.
To meet your app's requirements for ad content in different scenarios, Petal Ads Publisher Service provides you with six ad formats, including banner ads, native ads, rewarded ads, interstitial ads, splash ads, and roll ads.
Ads Kit provides OAIDs and conversion tracking capabilities for ad platforms and advertisers to deliver personalized ads and attribute conversions.
An Open Anonymous Device Identifier (OAID) is a non-permanent device identifier. You can use OAIDs to provide personalized ads for users while protecting their privacy. In addition, third-party tracking platforms can provide conversion attribution for advertisers based on OAIDs.
Petal Ads Publisher Service
Six ad formats are available to satisfy your requirements in different scenarios. For details, see the following table.
| Ad Format | Display Format | Application Scenario |
|---|---|---|
| Banner ad | Image | A banner ad, displayed as a notification bar or a rectangular block, is fixed at the top, middle, or bottom of an in-app page. It is particularly suitable for pages where users tend to stay for long or visit frequently. |
| Native ad | Image or video | A native ad fits seamlessly into the surrounding content to match your app design. |
| Rewarded ad | Video | A rewarded ad is displayed when a user completes a level, respawns, acquires items or bonus points, gets continuation opportunities, or enhances skills in a game app. |
| Interstitial ad | Image or video | An interstitial ad pops up during various interactions with games or streaming media, such as when starting, pausing, completing a level, redirecting, loading, or exiting. |
| Splash ad | Image or video | A splash ad is displayed in full screen for 3–5s when an app is launched. Then the ad will be automatically closed and the app home screen will be displayed. |
| Roll ad | Image or video | Pre-roll: displayed before the video content. Mid-roll: displayed in the middle of the video content. Post-roll: displayed after the video content. You can set the ad playback duration as required. |
OAID service
The OAID service can be used by ad platforms, developers, third-party tracking platforms, and advertisers in different scenarios.
| Scenario | Applicable To | Description |
|---|---|---|
| OAID-based personalized ads | Ad platforms | Based on OAIDs, an ad platform can provide personalized marketing campaigns and commercial ads for users, thereby improving conversions. |
| OAID-based monetization | Developers | To serve personalized ads to users on their Huawei devices and monetize your traffic, you need to access Petal Ads in compliance with the required process. |
| OAID-based conversion attribution | Third-party tracking platforms | Based on OAIDs, a third-party tracking platform can analyze conversion events such as ad impressions and clicks as well as app activations and registrations, thereby providing advertising effectiveness and conversion attribution results. |
| Capability | Supported Device |
|---|---|
| Petal Ads Publisher Service | Phones, tablets, and PCs/2-in-1 devices |
| OAID service | Phones, tablets, PCs/2-in-1 devices, and TVs |
| Capability | Supported Country/Region | Description |
|---|---|---|
| Petal Ads Publisher Service | Chinese mainland | Only the dimensions of 360 vp x 57 vp and 360 vp x 144 vp are supported for banner ads. |
| Petal Ads Publisher Service | Chinese mainland | Game apps jointly operated by you and Huawei cannot connect to other ad platforms, plugins, or SDKs except Petal Ads. There is no such restriction on other types of apps. |
| OAID service (OAID and install referrer) | Chinese mainland | - |
This kit supports the Emulator since 6.0.0(20) Beta5.
There are some general differences between the Emulator and real devices. For details, please refer to Differences Between the Emulator and the Real Device.